Facebook’s growth has been phenomenal as the world’s no. 1 social networking site with over 500 million users beating Google’s orkut to become the most visited website in the US. Though Mark Zukerberg once famously said ‘Soon there will be nothing private in social networking’ the website has also lately being receiving lot of flak for its privacy policies. With people sharing various kinds of information on social networking site like Facebook, feverish marketing campaigns...

Twitter, a social networking and micro-blogging service established in 2006 allows its users to send and read messages known as tweets. Tweets are nothing but posts up to 140 characters that can be displayed on the author's profile page and delivered to the author's subscribers/followers. However to avoid unnecessary attention senders can restrict delivery of these tweets to a select few in their circle of friends or, by default allow everyone open access. Users can also...

The micro-blogging site Twitter.com has become a rage practically with people from all walks of life using it to convey their feelings in few words in what are called as Tweets, which are short updates of a maximum of 140 characters that tell people what they are up to. The website where its’ all about following and being followed, Twitter has emerged as a tool for people to enhance their online presence. Although Twitter was...

Social networking websites are turning out to be a curse for privacy for people. The biggest culprit among various social networking websites is Facebook, founded less than 5 years ago. What made Facebook click was not its US$ 15 billion value, not its software, its patents, or its smart people but its enormous database, an electronic catalog of interconnections and interests of its members with details of who knows whom. The daily updates of my friends'...

As businesses worldwide adopt social media marketing as a tool, as such social networking websites are now littered with thousands of accounts set up for marketing purposes. Most of these accounts are effectively junk or lying dormant after initial excitement gave way to realization that social media marketing cant help product sales or brand awareness as originally hoped for. There’s no doubt that social media marketing campaigns ca be created but the key is to...

According to a study by US-based Barracuda Networks, only about 1/5th of Twitter users or 21% to be precise are actually regular users of Twitter. Barracuda Networks defined regular Twitter users as those users who have at least 10 followers, follow at least 10 people, and have tweeted at least 10 times on Twitter.com. The study also revealed that 49% of Twitter users and 48 of the top 100 most followed Twitter users, have joined...