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What is Affiliate Marketing?

Affiliate marketing refers to an electronic commerce version of traditional concept of agent/referral fee sales channel. But affiliate marketing is different from multi link marketing. Affiliate marketing is a revenue sharing venture between a website owner and an online merchant.Affiliate Marketing (AM) as a network helps in driving up the sales on a cost per acquisition basis. Affiliate marketing sometimes overlaps with other internet marketing methods, because affiliates use methods such as organic search engine optimization, paid search engine marketing, email marketing and display advertising. Affiliates also use less orthodox techniques such as publishing reviews of products or services.An e-commerce affiliate is a website that links back to an e-commerce site such as Amazon.com. Though affiliate marketing helps to cut out the middleman, still affiliates need to trust the software and people behind the e-commerce website they are joining.

If a person wants to make money online, affiliate marketing is the easiest way of doing so. Just by promoting the products of other companies in return for a commission on each sale generated helps people make money. Affiliate marketing helps people to earn some extra cash from their websites, or individuals who want to opt for a serious money making work-at-home business that they can perform from anywhere in the world.

Affiliate Marketing is associated with finding out good products, building websites, conducting market research, making websites more search engine friendly, creating new ways to promote products, developing content, email marketing, pay-per-click marketing, social networking, and earning money by displaying ads.

Who is an Affiliate?

An affiliate is in reality a commercial entity with a relationship with larger entity. A corporation is referred to as an affiliate of another company, but it is not strictly controlled by it. In the realm of internet, affiliates are those who promote products of others on the net. Most affiliates promote products through their websites or email lists. Any website address or a hyperlink can be turned into a promotional vehicle.

However, as e-commerce grows, e-commerce affiliates are no longer restricted to website owners. Even bloggers and online community members of forums can become affiliates as well. Affiliates are also referred as publishers. However affiliate marketing is an unviable option for scammers and spammers. The affiliates need not be marketers. They can actually be e-commerce websites that actually sells the products and services.

Who Can Do Affiliate Marketing?

Affiliate marketing can be done by different types of companies and individuals including affiliate networks, affiliate management companies, in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners. Affiliates seek out appropriate affiliate programs through personal recommendations, networks listings, as well as through affiliate directories. They can follow the below mentioned method to promote products online, such as

Market Research

It tells why it is necessary to conduct a research in a campaign. Researching a market not only saves time, money but also helps to find untouched profitable markets.

PPC

Pay-Per-Click (PPC) tells about how PPC, a type of online advertising where one gets paid only when somebody clicks on the advertisement is helpful. Alongside Search Engine Optimization (SEO), it’s one of the major methods affiliates use to draw traffic towards their websites.

SEO

Search Engine Optimization (SEO) tells about how to boost a website’s ranking in the “natural” or “organic” search engine results using some general or some specific related keywords.

Site Building

Its related to how to build a basic web page, purchasing a domain name and uploading the website, and creating redirects.

Marketing Ideas

Its about how to use creativity to promote products, specifically “outside the box” affiliate campaigns.

Content Creation

It talks about the need of creating an e-book, mailing list. Why the need for content is essential for affiliate marketing techniques such as blogging, and to promote websites. Also why write pre-sale and sales letters, write product reviews, and email subject lines.

Affiliate Tools

A0PPC Tools

The topic covers subjects related to how the PPC tool 91Google Quality Score Checker92 can be used to improve the price for PPC ads. This also includes checking the relevancy of ads, better returns per click and advice for ways to improve ad score.

SEO Tools

Under this topic, how the SEO tool 91Backlink Checker92 helps to increase the number of links to the website (backlinks) that ultimately decide the rankings of websites in the search engines is covered. This includes matter related to links to a website, anchor text, Page Rank, and search engine where the link was found.

Market Research

The topic covers matters related to how the Market Research tool 91Keyword Suggestion Tool92 helps to develop new keyword ideas. Using this tool a list of suggestions can be generated about how a set of keywords or a particular keyword can be used to improvise the search in Google, Yahoo and MSN.

Writing Tools

It tells how to use the 91Article Compare92 tool to match two articles and find out the difference between the two articles. Using this tool such text in the passages are highlighted where no change has been made. This gives a clear indication as to where the modifications need to be made to tackle the problem of plagiarism.

Webmaster Tools

Under this various steps have been covered about how to use the 91XML Sitemap Generator92 tool to create search engine friendly sitemaps, for uploading on various search engines including Google.

Others

Tools such as 91Character Count92, 91Text Wrapper Tool92, 91URL Redirect Generator92, 91Meta Tag Generator92, 91Free Clickbank Calculator92, 91PageRank Calculator92, 91Domain Whois92, and 91Domain Location92 can also be used to improve the quality of the text in the website.


Published in CMS
Monday, 31 May 2010 14:19

How to Promote a Website

If running a small business selling anything such as pictures, paintings, wood toys and other art products through the internet, sellers have to opt for several steps to increase their online visibility. Accordingly sellers have to opt for a few things that go well in promoting a website beside having a catalog and online shopping cart in their website.

Opinion 1

According to some experts despite starting off with a really low investment, websites can make good business by having a good layout and attractive designs and content that will be more visible to online customers. As such keywords/tags that most closely represent the products on sale with the website, must be given the due prominence as they ensure increased number of hits from search engines that measure the popularity of a website. These keywords are most likely one word or combination of words that a person searches on the internet.

According to these experts, searching for the correct keyword that allows for better comparison with the keywords of other similar websites is important. As such making improvements in keywords used on all pages as well as the tags of the website helps to improve the number of hits on the website. Next to consider is Search Engine Marketing (SEM). As SEM helps create targeted traffic; making money and managing the Returns On Investment (ROI) becomes easier with pay per click advertising.

According to these experts, apart from optimizing the website keywords; promoting the website through other means like traditional marketing/print advertising can also be helpful. Also putting a part of budget for Public Relation (PR) campaign can also be helpful I getting directed readers to the website. Utilizing traditional promotional marketing tools such as getting the website listed everywhere possible including articles, advertisement, sponsored events and pamphlets can also help.

Opinion 2

According to some experts, concentrating on organic search to create the right keywords in the text on the site is the best option available for; for example if a website is selling toys for children, the  keywords that invariably direct the search from a search engine to the website must be used in the content. Submit the website on search engines using a submit tool or add the website to all the top websites by registering with them. According to these experts next step is to find out what products people are buying online, and they are anywhere close to what you sell get listed on those websites. As such these according to various experts these steps can be summarized as

  1. Focus on right key words used on major search engines and track the various online campaigns for the highest ROI.
  2. Make sure website is easy to navigate, easy to buy, good easy shopping cart, and accepts credit cards. Make the website work like a retail shop with a checkout, shopping aisles or shelves and a shop window.
  3. Join good affiliate programs like Amazons, and check out the commission junction.
  4. Do tests on shopping engines.
  5. Prepare an email list and do some email marketing.
  6. Try to form strategic partnership with other websites to co-market and push sale of online products.
  7. If selling toys for kids, publish articles with demographically enabled websites to enhance viewership.
  8. Offer free newsetters to people who visit the website, in such a way that the reader finds the content to be useful and not boring or cumbersome to read.

Opinion 3

Some other experts say that link building and submission of the website on to major directories like DMOZ, Yahoo Directory or registering with paid blog posting service such as PayPerPost.com can help to promote a website. Also according to these experts adding a blog to upload an article about a relevant issue and communicating with the internet users through online responses to the website also helps in promoting a website. According to some other experts websites that have the maximum back-links or link exchange with websites that in the same business and consequent online traffic generated through SEO-ed content can also be helpful. As such

Opinion 4

According to some other experts registering with auction websites like www.eBay.com can help websites to reach out to the maximum number of customers from all around the world. According to this while some of the internet buyers will be happy to shop through ebay directly, others will buy from the website depending on their requirement and preference. This will in-effect push up viewership of the website on the internet and attract newer visitors. According to them, a definite path has to be followed

  1. Websites need to coded using W3C Standards to ensure that the website is indexed properly by search engines.
  2. Do not make words into graphics, especially if they are important words to the business.
  3. Dot add flash to websites
  4. Write a blog about a relevant topic on the website.
  5. Update the blog weekly at least, and link other relevant websites with the blog, this will result in the blog/website showing up more number of times for more keyword searches made.
  6. Make sure that website has correct set of web analytics, e.g. Google Analytics.
  7. Create a top class Pay Per Click (PPC) advertising campaign that helps generate lots of clicks but no purchases. This will atleast help generating more revenues
  8. Entice the visitor to complete the sale by running a blog related to the products being sold on the website. This will definitely help in improving traffic to the website as people will continue to read about the various products sold on the website.


Published in CMS
Friday, 18 June 2010 14:14

Internet Marketing and its Advantages

Internet marketing, also called online marketing or just e-marketing can be considered a new age marketing strategy that has come into use since the advent of internet to promote products or services. Through internet marketing, anyone who wants to promote any sort of product or service can do so without spending much. Internet marketing has allowed people to distribute information in ways, which are not only easily understood but are fast, cheap and easy. Under internet marketing, methods such as Search Engine Marketing (SEM), Social Media Optimization (SMO), banner ads, e-mail marketing, Search Engine Optimization (SEO), and affiliate marketing are used to promote products and services.

Internet Marketing Vs. Paper/Radio/TV Marketing

Newspaper marketing allows people/readers to read about a product or service, in a maximum of 1 page or 2 page but it was never considered live. The advent of radio marketing allowed people to hear more about the products and services in a manner that was considered more lively and so was used as a marketing toll till the mass use of television as a media started.  TV allowed people to hear and see what the products are and virtually feel them; but there were disadvantages. Promotional campaigns on TV are even though costly to make, promoters spend a lot of money to get prime slots in between programs to promote their products or services. The promotional campaigns in-between live had the biggest impact on the TV viewing public. Even though TV based marketing campaigns was considered livelier than radio, its reach was limited to places were cable connection or a TV was available.
 

Internet Marketing-Benefits

Unlike paper/radio/TV marketing; internet based marketing campaigns are not just a cheaper method to promote a product or service, its reach is virtually unlimited as internet travels through satellite. So wherever a person has a computer and can access internet with a device such as modem, he/she can view a marketing campaign of a product or service. Also accessing internet does not require setting up of a dedicated infrastructure. Using just a wi-fi connection people can do anything on the internet, whether promote or just view any product or service; or vote for the product or services.
 

Internet has allowed people to create designer marketing campaigns that can be used to target any particular individual/group of individual/businesses. Internet marketers can add more zing to their marketing campaigns by using a variety of customized software tools that can help to enhance the look of the product or service on the vast and unlimited internet. The low cost of internet marketing also allows people with tight budgets to still market their products online, and reach out to maximum number of people with in a short period of time. A major advantage of using the internet as a marketing tool is the least time required to promote the products or service.
 

Only thing that is essential in internet marketing is writing of some specific codes that make the product or service viewable in the most presentable manner and can be uploaded on the internet. By using internet marketing as an option, people can get instant response on the viability of their products or services owing to the interactive nature of internet. Through internet marketing, selling products and services online becomes real easy. All one needs to do, is to register properly to buy or sell products or services. All in all internet marketing amalgamation of marketing strategy, software design, advertising skills, and sales pitch. This guide on internet marketing will allow people to more about the various aspects of internet marketing.
 

Advantages of Internet Marketing
 

Internet marketing is a low cost method of advertising products and services to anyone in any part of the world. All one needs is a computer, an internet connection, ownership of some domain names and some enticing sales strategies, targeting a particular individual or group of individuals or a business. Unlike billboard/ newspaper/radio/TV marketing; creating an online marketing campaign is much easier, is less costly as compared to other methods, is more targeted and can be easily tracked. An internet marketer communicates with potential customers by placing ad campaigns on a website that are seen by users, by creating awareness about his websites, and eventually help to boost online trade.
 

Impact of Internet Marketing
 

Internet marketers can easily keep track of returns on investment made, track number of users’ and communicate directly with regular visitors to the sites or pages used by internet marketer. This way internet marketing allows manufacturers to not just popularize their products online, but helps customers to pick and choose, which marketing campaigns they will like to be associated with; instead of spending time on going through TV advertisement.
 

Internet marketing allows potential customers to first go through products and services, and then buy at their own convenient time. All, internet marketers’ need to do is to keep track of number of viewers who are browsing through there websites or marketing campaigns using methods such as Search Engine Marketing (SEM), blog marketing, banner ads, email marketing, Search Engine Optimization (SEO), affiliate marketing, as well as geo-marketing.
 

Advantages

1. Internet marketers can use various methods to generate revenues such as pay per impression, pay per play, pay per click, or pay per action.

2. Internet marketers can decide who can watch which campaign, the campaign are more targeted, something that is not available in other campaigns such as billboard advertising.

3. Internet marketing helps create a greater sense of accountability with advertisers and producers directly collaborating with each other to market a product.

4. Internet marketers can operate out of their homes, thus saving a lot on establishment expenditure.

5. The low startup costs and low operating costs allows the internet marketers to maximize their profits as per their liking.

6. The internet marketers need to spend very little to market products. They can submit free ads, use search engines to advertise products, which not necessarily are their own products.

7. Since internet marketing can be from home the marketers can market products at their own convenience, without worrying about time. These marketers campaigns can be viewed round the clock any where in the world.

8. The more the online internet marketing campaigns create business, the less work the marketer has to do; as ad campaigns stay alive as long time as the marketer wishes.

9. As the internet marketer works on his own, he does not have to worry about getting fired from the job. However they do need is to keep in touch with other internet marketers already in the business, as they can help develop newer and better marketing strategies.

Published in CMS
Tuesday, 13 July 2010 05:30

B2C Internet Marketing Strategies

B2C Internet Marketing Strategies

B2C or Business-To-Consumer Internet Marketing Strategy traces its origins to both online and offline trade, but the acronym B2C has come to mainly describe the online variety. B2C businesses played a large role in the rapid development of the commercial Internet in the late 20th century. B2C business attracted large sums of venture capital in the form of free online services and discounted shopping, spurring adoption of the new medium.

However, when the capital markets turned sour the B2C companies were among the first to fall. Many companies tried to follow the herd of investors by undergoing a B2C to B2B makeover. However, some analysts still predict that online consumer businesses will thrive again, but not as big and fast as earlier. Many niche businesses are opting for business to consumer internet marketing strategies to gain online popularity, however they need to follow some strategies.
Business to consumer internet marketing strategies’ are basically meant to promote the products or services to consumers using the internet. An ideally designed Business to Consumer internet marketing strategy can help in increase internet traffic, and ultimately help in increasing the online sales of products or services. These strategies are meant to target select customers or customer base; keeping in mind a few things such as, who are the customers, campaign budget, relevancy, minimizing risk for customers, setting up a follow up system, as well as creating an enticing advertising campaign, and analyze, repeat, track and monitor advertisements. A planned and organized business to consumer internet marketing campaign strategy can be created taking into account the above factors.

Designing an effective business to consumer internet marketing campaign strategy has gained importance in modern times, as its’ the most cost effective manner in which a product or service can be advertised or promoted to customers. In contrast to newspaper, radio and TV marketing campaign strategies; internet marketing campaign strategies, allow the promoter to promote product or service to maximum number of people without spending much time or money. Internet marketing campaign strategies are meant to distribute information to consumers quickly, cheaply and easily using Search Engine Marketing (SEM), banner ads, but also e-mail marketing, Search Engine Optimization (SEO), and affiliate marketing to promote products and services online.

An effective business to consumer internet marketing campaign strategy should be centered around a few things, namely

  1. Properly analyze exact requirement for developing an internet marketing campaign strategy
  2. Develop an effective web promotion plan as well as web designing strategy.
  3. Use effective search engine optimization techniques.
  4. Use of email marketing campaigns.
  5. Develop an effective niche marketing campaign using the services of various affiliates, reseller, and associates for specific purpose.
  6. Develop and enhance the responses to customers on the email list.
  7. Publish articles or news stories to promote products or services wherever possible.
  8. Publish attractive online press releases to promote the products or services.
  9. Maximize buyer participation by creating an online contest using the website.
  10. Create an effective blogging campaign as that will allow better and faster interaction not just between campaigners and visitors but also between visitors.

An internet marketing strategy comes in handy to promote a product or service, not just because they are cheap, but also because of reach. As internet travels through satellite, so wherever a person has computer and can access internet, he/she can view a promotional campaign related to a product/service. As accessing internet does not require setting up of a dedicated infrastructure; and just by using a wi-fi connection people can promote or view a product/service. As such internet can help people to develop a creative marketing campaign, targeted at any particular individual or group of individual or business.

Campaigners can design an effective business to consumer internet marketing strategy to add more zing to their campaigns, by using software tools to enhance the look of product or service. These low cost internet marketing campaign strategies can be used by businesses with tight budget to market their products online, and reach out to maximum number of people within a short period. All one needs to do is to develop proper software codes to make the product or service viewable in a presentable manner, and post it on the internet. An efficiently designed business to consumer internet marketing campaign strategy is an amalgamation of strategy, software design, advertising skills, and sales pitch to get instant response from consumers on their products or services.

Published in CMS
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