The capability of social media vehicle in online advertising cant be determined by its reach. It92s in reality the propensity of the intended users to consume, retain and respond to ads that matters. Google search is the biggest medium used by advertiser92s to communicate with users. It is believed that user92s purchase preferences and content are correlated. The inability to create subsets by user interest within a given property restricts the relevance of content association to the property as a whole. Social media websites like Facebook allow users to talk about their interests, making each user relevant to diverse advertisers. With its reaches worldwide and its monetization capability, sites like Facebook can help expand online advertising revenues.
Advertisers use Facebook to reach out to the buyers who want to buy diapers, as also to those who are not really focused on one thing alone. Facebook as such has emerged as either the biggest or the only component of the social media budget and is quite often seen as an independent component of online advertising plans. As advertisers get caught up in alphabet soup of CPC (Cost Per Click), CPL (Cost Per Lead), ROI (Returns On Investment), CTR (Click Through Rate), online marketing offers correct convergence of text, relevant banners, videos, interactive games to build consumer loyalty and awareness like no one else. Online marketing is however often incorrectly used and under-funded to effective marketing channel. As such it important to leverage this channel to cash in on its Returns On Investment. However for doing that a few things need to be covered by online marketers, these include learning about social media, develop strategy about using social media, use social media the correct and honest way, educate the target audience, develop creative strategies and back them up with careful planning and analytics to lure potential customers, explore options to make sure that if one option doesn92t work the other should,A0 increase budget to improve ROI, develop fresh and updated content for the ads on regular basis, develop case studies, leverage various online marketing techniques to ensure extra revenues.