Careers

Senior Seo analyst

The Senior analyst will work closely with the Website, Creative and IT teams to drive and implement strategic initiatives for SEO revenue improvement, run a link-building campaign, and improve content. This person must be a strong team player who uses innovative thinking to develop and invigorate programs, exhibit strong leadership and persuasion skills, be comfortable using a variety of analytics tools and excel at working within cross-functional teams.

Responsibilities:

* Develop and implement strategic action plans to accelerate the achievement of long and short-  term SEO objectives,    principally related to new customer acquisition and profitability. Plans must include key initiatives and strategies, as well    as detailed timing and tactics.
* Understand the major factors that influence organic search crawling, indexing and keyword ranking to help increase    relevance search engines including but not limited to on Google, Yahoo, and Bing.
* Research, identify, and establish link partnerships to help increase ranking and relevance. Develop evaluation methods    for link quality.
* Maintain and foster relationship with internal teams, including but not limited to IT, Web Optimization, Analytics and    Marketing, to implement site architecture, page content, metadata/tags, and press release changes for best practices.    Lead cross- functional internal efforts to develop and implement new initiatives for SEO.
* Understand and support an understanding of how SEO goals and commitments fit into a larger corporate strategy.
* Recommend and build business cases to support IT projects to drive incremental revenue.
   Create content development plan in order to improve both ranking and revenue
* Perform basic search engine optimization activities, including but not limited to: keyword research/ranking analysis,    competitive market analysis, keyword friendly copywriting, and analysis of our site’s implementation of SEO industry     best practices.
* Track and refine metrics, including referrals, link popularity, rankings, saturation, traffic and conversion using tools such
    as Omniture, SEOMoz and Marketleap.
* Provide training as needed to others in the organization on issues important to SEO.
* Develop and support direct reports to ensure they are meeting both company financial
* objectives and personal growth goals. Challenge them through supportive mentorship.
* Work on other projects as needed.

Required Skills
Qualifications:
* 4 or more years prior SEO experience
* Cross-team negotiation skills and superior communications skills
* Masters / Bachelor Degree in Communications, Advertising or related experience.
* Proven analytical ability and quantitative skills – strong Excel skills
* Understanding of HTML code and site architecture
* Strong innovative thinker who isn’t afraid to challenge status quo and make bold recommendations
* Exceptional problem-solving skills are essential. Must be able to hypothesize and analyze root causes and then make    data-driven recommendations regarding solutions and opportunities
* Understand how/when to incorporate qualitative data into decision-making.
* Self-starter/motivator who strives for results.
* Energy / capacity to work in a fast paced environment and ability to manage multiple projects simultaneously and stay     focused and organized

You can upload your resume here

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Alternatively, you can submit your resumes to this email id careers@begoniainfosys.com