Begonia Software Company-Expertise-Website, Web Applications, Web Portal, Software, Web Designing, SEO, SMO
SMO(Social Media Optimization) :Social Media Optimization, SMO, increase in website visibility through Online Community websites
Social media optimization has become the hot new buzzword over a short span of time in the world of internet. And SEO experts are making full use of this to enhance their business. SMO is based on a technology of Web2.0. Web 2.0 is all about users, wherein the users are free to express their views,and share them with others.
What is SMO (Social Media Optimization):
SMO is all about increasing your company brand image, your website visibility among the social community circle. SMO is about creating & strengthening an online Public Relations for the website. Social media optimization makes use of social media sites to popularize a product, service, an organization or any concept.
Concept behind Social Media:
"The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Digg,Delicious,Technorati), and more frequently included in relevant posts on Blogs, podcasts and vlogs."
"SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. While it's not taking over SEO yet, it has the potential to someday soon."
Benefits of SMO:
- 1. Your website gains more recognition & traffic. This will help you generate more sales for your business.
- 2. Website gets more back links.
- 3. Helps Increase your knowledge on the latest happenings.
- 4. Help offer instant visibility & credibility.
Methods of SMO include:
- Adding RSS feeds.
- Adding a "Digg This", "Facebook" button & creating social networks.
- Creating external niche blogs for your website.
- Incorporating third party community functionalities like Flickr photo slides and galleries or You Tube videos for your website.
- Creating onsite tags on social media sites.
- Creating Hub pages on Social media portals.
- Bookmarking links on social bookmarking sites.
Why Choose Begonia Information Systems?
Begonia Information Systems has the capability, experience & the expertise to design and develop good web sites and help promote them in social media communities. This will help to increase the web traffic for the product which will inturn generate more revenue for your business.
Recent Statistics on SMO site:
As per a new report, The number of marketers using online social networking tactics increased by around 10 percent in 2007. In 2006, around 38 percent of marketers used social marketing tactics and, according to a new report from JupiterResearch, 48 percent of them planned to utilise social marketing sites during 2007. According to an estimation from eMarketer ad spending on social networks was $865 million in 2007.
