Internet Marketing is all about merchandising a product online using the internet typically with the goals of increasing sales and boosting profits. It may also be used to communicate a message, conduct research or to sell products, services or advertising space over the web.
"Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales that goes with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design."
It also referred as Emarketing, is the Promotion of products or services over the Internet. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.
IM ties together creative and technical aspects of the internet, including design, development, advertising and sales.Its methods and strategies encompass a wide range of services such as search engine marketing (SEM) which can be broken down into search engine optimization (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail & newsletter marketing, Customer Relationship Management , Affiliate marketing, Web press releases, Interactive advertising, Online reputation management (ORM), Online market research, and also Social Media Advertising methods such as blog marketing, multivariate testing or optimization and viral marketing.
1. Low costs in distributing information & media.
2. Reach to a global audience.
3. One-to-one approach.
4. It also helps to easily and cheaply measure & track statistics.
5. Gives you quick results.
6. A reduced need for sales force.
Methods Involved :
3. Article Marketing
4. Viral marketing
5. Email marketing
6. Affiliate Marketing
7. Ad words