Begonia Information Systems

An ISO 9001-2008 Certified Web Development Company

Internet Marketing

Internet Marketing:Providing Internet Marketing, online marketing services, SEO, SMO, PPC, Article & Affiliate marketing services

Internet Marketing is all about marketing a product online using the internet typically with the goals of increasing sales and boosting profits. It may also be used to communicate a message, conduct research or to sell products, services or advertising space over the web.

"Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales that goes with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design."

Internet marketing, also referred to as online marketing or Emarketing, is the marketing of products or services over the Internet. The interactive nature of Internet media, both in terms of instant response, and in eliciting response at all, are both unique qualities of Internet marketing.

IM ties together creative and technical aspects of the internet, including design, development, advertising and sales.Its methods and strategies encompass a wide range of services such as search engine marketing (SEM) which can be broken down into search engine optimization (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing, Affiliate marketing, Web press releases, Interactive advertising, Online reputation management (ORM), Online market research, and also Social Media Marketing methods such as blog marketing, multivariate testing or optimization and viral marketing.

Benefits of Internet Marketing:

1. Low costs in distributing information & media.
2. Reach to a global audience.
3. One-to-one approach.
4. It also helps to easily and cheaply measure & track statistics.
5. Gives you quick results.
6. A reduced need for sales force.


Methods involved in Internet Marketing:

1. SEO
2. SMO
3. Article Marketing
4. Viral marketing
5. Email marketing
6. Affiliate Marketing
7. Ad words