Begonia Information Systems has the expertise, capabilities & experience in using all these methods mentioned above & makes use of its strategies designed for each of them in order to develop a successful ecommerce portal,to gain a quality targetted traffic for your website, profit pulling campaign or to generate leads for your business.

Internet marketing as of 2007 is growing faster than other types of media. Since exposure, response and overall efficiency of Internet media is easier to track than traditional offline media, through the use of web analytics for instance, Internet marketing can offer a greater sense of accountability for advertisers. Increasingly, however, marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing, the effects of Multi-Channel Marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.

'Search marketing is changing the advertising world because it offers a "pull" communication and its price is based on performance. This is possible, by using a marketing strategy based on design, creativity & innovation i.e. communicating through product. Today advertising is all about building a trustworthy relationship with your potential customers; to become a part of their mind, so to speak. Eg. Create a campaign for a product & promote it in online communities like You Tube which generates a better feedback through the online media.

Today, social networks are based on Utility. Utility generally means Pull.

1. Downloading widgets, applications and tools
2. Interactivity within the tools
3. Control over profiles
4. Ability to create blogs
5. Searching for friends and applying certain parameters to the search
6. Access and blocking tools to help moderate who sees what within a user Profile.

The Internet has greatly helped to increase the efficiency of transactions.

US advertisers think online advertising is very effective in reaching their targeted audience.It was projected that US online advertising market would grow to $18.8 billion by 2005.

The value of US Internet marketing spend totalled $16.9 billion in 2006.Internet usage is becoming a daily habit. US Internet users spent 15.3 hours a week online in 2007.There were 3.4% of US population online on the Internet (188.1 million users) in 2007. And is projected to be just 3.1% (193.9 million users) in 2008.By 2012, 217 million Americans will be online, about 71% of the population.

Europe market for online advertising is more than 4billion pounds.

Users across the continent spend 15% of their media time online.

Globally, 62% of consumers say they prefer text-based e-mail advertisments.

93% of Internet users search the web for information related to a specific illness.

It is forecast that online advertising spending in China will grow from RMB7 billion ($924 million) in 2007 to RMB29.2 billion ($4.9 billion) in 2012.

The Spending on Internet marketing is expected to grow by 13.4% in 2008.