E-commerce is booming! Broadband Internet access has finally become mass market in scale. Access by broadband methods, including DSL, cable modem and satellite, has reached critical mass. Tens of millions of American homes now have broadband access. Meanwhile, broadband access to the Internet has become standard at most businesses and offices. Cable modem and DSL are battling fiercely for market share.

On the wireless side, Wi-Fi is enjoying steady growth, with tens of thousands of public Wi-Fi hotspots now in operation across the U.S. Bluetooth has gained wide acceptance for wireless connection of networks to appliances such as printers, PDAs and cell phones. Meanwhile, WiMax, with its low cost and range of up to 30 miles, threatens to revolutionize wireless access to the Internet.

The booking of travel online is perhaps the most successful niche of all of the world's e-commerce efforts. Consumers use the Internet to become better informed and to seek bargains. Online sites like Expedia, Priceline and Orbitz steer millions of consumers toward specific airlines and hotels in a manner that lowers prices and improves satisfaction among consumers.

Meanwhile, retailers of many types are enjoying soaring sales via the Internet, and most national retail chains have carefully developed bricks and clicks strategies that integrate their online efforts with their stores and catalogs. At the same time, many online-only retailers are finding that their revenues are growing rapidly as more and more consumers begin to rely on the convenience of shopping online.

Travel portals are outperforming in India. Travel alone constitutes 50% of Rs 4800 crore online market in 2007-08. It's expected that travel portals will grow 65% annually.The average cost of acquisition in E-commerce industry is around Rs 1100. But the big question arises how the Non-Travel Portals are performing in India? Largest market of non-travel industry is electronics, digital and lifestyle products. If we assume 35% as the share of these portals, then it's worth Rs 1680 Crores and a bottom-line of Rs 135 Crores. According to CLSA Internet Report 2007, India will have 55 million internet users by March 2008 growing at 30% over next three years. At this rate it will breach 100 million barriers in next two years. Similar growth trends are predicted for broadband subscribers. Majority of the online shoppers don't hesitate in using credit cards online provided the transactions performed by them are safe. Internet security is also major concern in this arena. We can win the trust of the customer if we have certifications like Verisign, Hackers Safe or Thawte Seal.