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Thursday, 24 June 2010 14:13

Internet Marketing and its Realities

Who Is An Internet Marketer?

Internet marketing is a new age tool to advertise and sell products and services. An internet marketer directly or indirectly brings together the product and service providers and potential customers. The internet marketer creates an enticing sales pitch for anything that forces the customers to have a look into the product or service.

Nowadays with internet generating lot of revenue, as such more and more companies are looking forward to establish their presence on the internet. A company establishes a website, which tells about the company in total; including what the company does, what are the type of products or service it sells; the websites also tell about, how to buy and sell products and services online. This is where internet marketer comes in.

What an Internet Marketer Does?

With numerous websites going online, there is huge amount of information available on internet; this often creates a clutter of information. The internet marketer uses his knowledge about the product or service, as well as his knowledge in software and sales to create a sales pitch for the products or services, and sell to product directly to the customer or to businesses. The internet marketer creates an enticing sales pitch in such a manner that people are forced to go through the products and services. As more people view the products and services, the visibility of the products and services increase.

To increase the visibility of the products and services the internet marketer uses strategies such as Search Engine Marketing (SEM), banner ads on particular websites, writing e-mails for doing email marketing, Search Engine Optimization (SEO), affiliate marketing, blog marketing as well as geo-marketing or geo-targeting to make the products and services visible to the maximum viewers living in maximum number of places.

As internet marketing is still a growing sector, and with the availability of millions of web pages that people visit everyday; all an internet marketer has to do, is to create awareness or visibility about the products and services. With increased visibility, the chances of number of people viewing the products and services across the world increases. As the number of people who view the products and services increases, so does the popularity of products and services.

Make Money

The internet marketer using some domain names; can make lot of money for himself. He has to create such marketing campaigns that are understood by all type of people who log on to the internet, at any place; night/day. These include everyone from a school going kid to a millionaire or a just an educated curious visitor.

As the internet is virtually available anywhere, people in any part of the world can log on to the internet and search for a product or service. An internet marketer generates revenue by ensuring that a visitor clicks the links, reads the emails sent by him, or purchases products or services marketed by him to get paid.

A major way of using internet marketing to make money is PPC (Pay-Per-Click), where as an advertiser the internet marketer needs to pay to the search engine (who has given space for you to advertise in their website), but only when a online viewer clicks on the advertisement. For a viewer to click on the ad displayed on the search engine, the ad has to be short, easy to understand and captivating to click on it.

A search engine PPC Ad should have a

1. Ad Title.

2. Two description lines.

3. Display URL.

An advertisement title should be of maximum length of 25 characters including spaces with title written to attract users who are interested in the products or services. The 2 description should have a maximum length of 35 characters including spaces. These two lines should be effective enough to sell the product or service and convince the user to click on the ad and purchase it. The Display URL should have a maximum length of 35 characters including spaces. This shows the name of the website, the user visits, once he clicks on your ad.

Types of Ads

1. Text Ads: They are the most popularly used Ads according to search engines. They are also search engine friendly. This depends on the bidding that you make for your Ads. The higher the Bid, the better the placement of your ads to gain more web traffic in Google.This also depends on the type of keywords used in the title and description of the ads.

2. Banner Ads: Though their importance is decreased now-a-days, banner ads are still considered important incase of websites. The banner ads are considered to be one of the most proven methods of gaining web traffic to your website.

3. Video Ads: These types of ads have also been used in many of the websites like Youtube.com, filmchamber.com etc. to gain more web traffic to your website.

The placement of advertisement in search engines depends on several factors including bidding amount, Click Through Rate (CTR), and impressions.

In an affiliate marketing ad for an Ebook campaign for a client, the cost of the Ebook is assumed at US$70. To earn a 50% commission from client for the PPC campaign, if advertiser bids 0.5 cents per click for the placement of advertisement in the search engine, each of the click of the online user to your ad makes you give 0.5 cents to the search engine. Assuming that advertiser is spending US $25 for the ad campaign he makes a profit of US$10 per day. This means that people can make a profit of US$10 per day on 1 PPC campaign or US$300 per month by just monitoring the advertisement campaign on a daily basis.


Realities of Internet Marketing

 

Internet marketing industry though can generate lots of money; it has its own pitfalls. Internet marketing requires use of new technologies, if anyone is not aware of new technologies; he may not be able to develop his own online business. Also if the viewer does not understand new technologies such as web 2.0 or flash or anything similar, it will be hard for internet marketers to make viewers understand what product he is promoting. Online marketing campaign style also has a bearing on how many people view the product campaigns. There are also other security concerns with respect to spread of internet marketing and trading.

Disadvantages and Possible Remedies

If the internet marketing campaigns are lackluster or too flashy, chances are that the online viewer being targeted may entirely forego the advertisements, resulting in loss of time and effort on part of the internet marketing. So its better to create advertising campaigns that are simple and easily understood. So its essential to spend money initially.

Other factors also influence the internet marketing campaigns, such as complicated websites or low-speed internet connections can deprive individuals the ability to view the sites as they are. As such better internet connectivity is of utmost importance.

Also problems such as information security, which both internet marketing companies and online consumers try to protect hampers expansion of online business. Online consumers consequent to the various frauds committed online since the past few years, have become hesitant to disclose important information such as bank details and other information, this also hampers sale of various products over the internet, though encryption has emerged as a solution to protect sensitive information from going into the hands of wrong elements. As such customer protection is a must, to expand online trading.

Also buyers inability to try out sample products beforehand, also limits the scope of online business, if they buy the product, but are not satisfied they are left with no option but to keep it. Another problem is that there is no regular supply of goods purchased online. If a satisfied customer wants to buy another product, the internet marketers inability to supply additional products, also limits the scope of internet marketing. However guaranteed return policies, sufficient storage and prompt delivery can solve the problem.

Another problem the customers face, is that often they buy products online that are not exactly what same they ordered online. So developing an effective feedback system and prompt customer service; and making transactions trouble free will help in expanding internet marketing and trading of products and services. Internet marketing has severally affected the music industry worldwide; with customers buying and downloading music for free. This has resulted in huge loss to the industry. So attempts should be made to secure their intellectual property rights.

 

Published in CMS
Friday, 18 June 2010 14:14

Internet Marketing and its Advantages

Internet marketing, also called online marketing or just e-marketing can be considered a new age marketing strategy that has come into use since the advent of internet to promote products or services. Through internet marketing, anyone who wants to promote any sort of product or service can do so without spending much. Internet marketing has allowed people to distribute information in ways, which are not only easily understood but are fast, cheap and easy. Under internet marketing, methods such as Search Engine Marketing (SEM), Social Media Optimization (SMO), banner ads, e-mail marketing, Search Engine Optimization (SEO), and affiliate marketing are used to promote products and services.

Internet Marketing Vs. Paper/Radio/TV Marketing

Newspaper marketing allows people/readers to read about a product or service, in a maximum of 1 page or 2 page but it was never considered live. The advent of radio marketing allowed people to hear more about the products and services in a manner that was considered more lively and so was used as a marketing toll till the mass use of television as a media started.  TV allowed people to hear and see what the products are and virtually feel them; but there were disadvantages. Promotional campaigns on TV are even though costly to make, promoters spend a lot of money to get prime slots in between programs to promote their products or services. The promotional campaigns in-between live had the biggest impact on the TV viewing public. Even though TV based marketing campaigns was considered livelier than radio, its reach was limited to places were cable connection or a TV was available.
 

Internet Marketing-Benefits

Unlike paper/radio/TV marketing; internet based marketing campaigns are not just a cheaper method to promote a product or service, its reach is virtually unlimited as internet travels through satellite. So wherever a person has a computer and can access internet with a device such as modem, he/she can view a marketing campaign of a product or service. Also accessing internet does not require setting up of a dedicated infrastructure. Using just a wi-fi connection people can do anything on the internet, whether promote or just view any product or service; or vote for the product or services.
 

Internet has allowed people to create designer marketing campaigns that can be used to target any particular individual/group of individual/businesses. Internet marketers can add more zing to their marketing campaigns by using a variety of customized software tools that can help to enhance the look of the product or service on the vast and unlimited internet. The low cost of internet marketing also allows people with tight budgets to still market their products online, and reach out to maximum number of people with in a short period of time. A major advantage of using the internet as a marketing tool is the least time required to promote the products or service.
 

Only thing that is essential in internet marketing is writing of some specific codes that make the product or service viewable in the most presentable manner and can be uploaded on the internet. By using internet marketing as an option, people can get instant response on the viability of their products or services owing to the interactive nature of internet. Through internet marketing, selling products and services online becomes real easy. All one needs to do, is to register properly to buy or sell products or services. All in all internet marketing amalgamation of marketing strategy, software design, advertising skills, and sales pitch. This guide on internet marketing will allow people to more about the various aspects of internet marketing.
 

Advantages of Internet Marketing
 

Internet marketing is a low cost method of advertising products and services to anyone in any part of the world. All one needs is a computer, an internet connection, ownership of some domain names and some enticing sales strategies, targeting a particular individual or group of individuals or a business. Unlike billboard/ newspaper/radio/TV marketing; creating an online marketing campaign is much easier, is less costly as compared to other methods, is more targeted and can be easily tracked. An internet marketer communicates with potential customers by placing ad campaigns on a website that are seen by users, by creating awareness about his websites, and eventually help to boost online trade.
 

Impact of Internet Marketing
 

Internet marketers can easily keep track of returns on investment made, track number of users’ and communicate directly with regular visitors to the sites or pages used by internet marketer. This way internet marketing allows manufacturers to not just popularize their products online, but helps customers to pick and choose, which marketing campaigns they will like to be associated with; instead of spending time on going through TV advertisement.
 

Internet marketing allows potential customers to first go through products and services, and then buy at their own convenient time. All, internet marketers’ need to do is to keep track of number of viewers who are browsing through there websites or marketing campaigns using methods such as Search Engine Marketing (SEM), blog marketing, banner ads, email marketing, Search Engine Optimization (SEO), affiliate marketing, as well as geo-marketing.
 

Advantages

1. Internet marketers can use various methods to generate revenues such as pay per impression, pay per play, pay per click, or pay per action.

2. Internet marketers can decide who can watch which campaign, the campaign are more targeted, something that is not available in other campaigns such as billboard advertising.

3. Internet marketing helps create a greater sense of accountability with advertisers and producers directly collaborating with each other to market a product.

4. Internet marketers can operate out of their homes, thus saving a lot on establishment expenditure.

5. The low startup costs and low operating costs allows the internet marketers to maximize their profits as per their liking.

6. The internet marketers need to spend very little to market products. They can submit free ads, use search engines to advertise products, which not necessarily are their own products.

7. Since internet marketing can be from home the marketers can market products at their own convenience, without worrying about time. These marketers campaigns can be viewed round the clock any where in the world.

8. The more the online internet marketing campaigns create business, the less work the marketer has to do; as ad campaigns stay alive as long time as the marketer wishes.

9. As the internet marketer works on his own, he does not have to worry about getting fired from the job. However they do need is to keep in touch with other internet marketers already in the business, as they can help develop newer and better marketing strategies.

Published in CMS
Monday, 07 June 2010 14:16

Computer Security and Related Issues

The real objective of computer security is to protect theft or destruction of information and property stored in the computer systems, so that it remains properly accessible and useful for its final users. Computer security can be achieved by following a few steps that are mostly centered around following a strict security policy that does not take into account the software used; or follow a security policy that has mechanisms that can’t be trusted; or adopting a security policy and software validated by trail and error; or just follow a security policy with trustworthy mechanisms. While the former 2 can be considered as approach affected by computer insecurity, the latter 2 can be considered as approach affected by computer security. While the first 2 approaches are impractical, of the next 2 approaches the 3rd one is expensive which leaves only the 4th approach as practical easy to adopt.
 
Some other approaches include restricted access, thereby even if a cyber attack happens the restricted access does not allow the attacker to get into other sections. Also partitioning the system into smaller components, opens up the possibility to use a variety of techniques to prove correctness of subsystems. Computer security is centered around CIA short for Confidentiality, Integrity, and Authentication. Confidentiality refers to the information that is private and cannot be access by all; Integrity refers to protecting the information against unauthorized changes that go undetected by authorized users; Authentication refers to access to the genuine users.
 
What is Home Computer Security?

Home computer security helps prevent and detect unauthorized use of computer. Preventive measures stop unauthorized users from accessing the computer. It is necessary to secure a computer which is used now a days in every sphere of operation, not just from office but also from home for banking, investing, shopping and communicating. Considering that some things on the computer are personal; strangers such as hackers, attackers, or crackers should not be allowed to have access and control of the computer. It is better to hide the true location of the computer as intruders may be able to watch all actions on the computer, and cause damage to the computer by reformatting the hard drive. As such these vulnerabilities have to be plugged using a software’s that make it increasingly difficult to breach them.
 

How To Secure Computer at Home?
 
Securing the home computer is not an easy task. There are several aspects attached to having a secured computer at home. Some of the steps include installing valid and safe anti-virus programs that need to be continuously upgraded; keeping the system patched, to fix so that in case there is a virus attack chances of the whole system getting affected is reduced; while reading email with attachment, care should be taken not to open any malicious email with unwanted content, as these may contain virus.

Installing a proven firewall program for filtering and checking whether a packet should be allowed to pass is important to keep the virus at bay or securing the computer from hacking. Making backups of important files and folders is essential as these files may get corrupt if there is a virus attack. Other methods include using strong passwords that are most uncommon but easily remembered; care should be taken while downloading and installing programs from internet; also installing and using an hardware firewall as well as carefully installing and using a file encryption program and access controls.
 

Network Security
 
It consists of a computer network infrastructure, working as per the requirement of network administrators to protect the network from unauthorized access, and continuously monitor and measure its effectiveness. Network security is generally meant to provide protection of resources from black hat hackers, script kiddies, and others or from mistakes such as Data Loss Prevention (DLP) committed by people in the organization. Network security is used to break up large networks, so that when a person tries to access these systems from outside, he/she needs proper authentication to access information.

Network security starts with authentication by a username and a password or with forensics such as fingerprint or retinal scan. Once authenticated, the firewall enforces access policies for network users. As checking slippage of harmful content through the network is not possible, so using a malware is advisable. These detection systems monitor network traffic for spurious content and other anomalies and protect the network. Individual events on the network can be tracked for audit purpose. As such using decoy network-accessible resources for surveillance and early-warning is advisable. If someone still breaks through studying the technique used by attackers during and after an attack help to formulate plans to keep an check on new exploitation techniques.

Published in CMS

Twitter, a social networking and micro-blogging service established in 2006 allows its users to send and read messages known as tweets. Tweets are nothing but posts up to 140 characters that can be displayed on the author's profile page and delivered to the author's subscribers/followers. However to avoid unnecessary attention senders can restrict delivery of these tweets to a select few in their circle of friends or, by default allow everyone open access. Users can also follow a lists of authors instead of individual authors. The biggest advantage of Twitter is that users can send and receive tweets not just via the Twitter website, Short Message Service (SMS) but also through external applications  such as phones.  While Twitter is free of cost, accessing it through SMS may result in fee from the phone service provider.

The website with more than 100 million users worldwide has still not made profit but after the end of 2010 financial year is expected to make profits in the range of over a billion dollars progressively. Sometimes called the "SMS of the Internet" has emerged as one of the most popular social networking/ blogging platforms. Its simplistic concept allows famous personalities, (most famous celebrities such Brittany Spears, Lindsay Lohan, Amitabh Bachchan, Ajay Devgn, Priyanka Chopra, Sachin Tendulkar, Sanjeev Kapoor are users of Twitter) to send brief messages about what they are doing to their loyal followers so as to clear the air of any ambiguity/controversy about them. Twitter as such can be helpful to not just famous personalities to communicate but also with large corporations and small businesses.

Twitter can be used to promote a business in the most cost effective manner. Companies like Maharika Foods, Kaya Skin Clinic, Golds Gym, and others use Twitter to communicate with their followers in order to expand their reach in the cyber space. While major media and broadcasting companies like CNN, ABC, TOI, NDTV and many others use Twitter to increase their viewership as much as possible in this era of cut throat competition, big or small companies are using www.Twitter.com to create a database of dedicated followers who will eventually help in enhancing the sale of their products on a later date.

As such Twitter has become one of the leading tool for promotion of updates, information, and attractive deals to the followers of the Twitter account. However most companies are trying to create a database of large number of followers; just because Twitter counts those as leading users who have maximum following is not good. Apart from numbers what is also important is also the quality of messages or tweets sent. Absurd or tweets meant to demoralize others or even so defame others should be seriously avoided; as it can prove disastrous for the business. Though nothing will happen, the course of tweets and response will inevitably veer towards topics that have nothing to do with a company’s efforts to promote its products or services.

According to reports the average number of tweets per Twitter account has changed dramatically since the last year. While the number of regular users of Twitter still hovers around 1/5 of those total registered, with increase in the number of postings, however the average number of followers of each Twitter account has jumped from 70 to 420. But if no. of followers still don’t result in purchases, then regular Tweet updates are of no value. So in the long run, increasing the amount of Tweet volume at any cost should not be the correct approach to achieve any kind of success in marketing on Twitter for small businesses.

Twittering without engagement of audience defeats the entire process of using Twitter for marketing. As more members start sending generic, uninteresting, and uninspiring tweets; just to boost the volume of people reading the number of tweets, it will create a variety of problems; such hang up of Twitter due to over use, crossing of limits of the number of Tweets per day very early, and many more and it will have a negative impact on the ability of a small business to procure new customers. But in case there is heavy traffic of tweets and replies from a large number of followers. Then it becomes important to make sure that the tweets are clearly understood by all in a generalized way. Though providing detailed and specific information in the tweets is not possible on Twitter, but the tweets should be written in such a way that potential customers who are serious about them don’t lose interest in the tweets. For some its a full time job to sort and respond to people who are interested in connecting with them.

As such for marketing of a business on Twitter should center around niche marketing strategies such as using “Twitter lists” that allow users to take certain members of your massive group of followers and put them in a particular category. This will allow businesses to promote their tweets to every individual member of these lists. This gives businesses, the option to send generic as well as individual tweets to all those who may be considered as serious potential customers. As such Twitter can help small business develop and expand their business in a cost effective manner.

Published in CMS
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