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Monday, 31 May 2010 14:19

How to Promote a Website

If running a small business selling anything such as pictures, paintings, wood toys and other art products through the internet, sellers have to opt for several steps to increase their online visibility. Accordingly sellers have to opt for a few things that go well in promoting a website beside having a catalog and online shopping cart in their website.

Opinion 1

According to some experts despite starting off with a really low investment, websites can make good business by having a good layout and attractive designs and content that will be more visible to online customers. As such keywords/tags that most closely represent the products on sale with the website, must be given the due prominence as they ensure increased number of hits from search engines that measure the popularity of a website. These keywords are most likely one word or combination of words that a person searches on the internet.

According to these experts, searching for the correct keyword that allows for better comparison with the keywords of other similar websites is important. As such making improvements in keywords used on all pages as well as the tags of the website helps to improve the number of hits on the website. Next to consider is Search Engine Marketing (SEM). As SEM helps create targeted traffic; making money and managing the Returns On Investment (ROI) becomes easier with pay per click advertising.

According to these experts, apart from optimizing the website keywords; promoting the website through other means like traditional marketing/print advertising can also be helpful. Also putting a part of budget for Public Relation (PR) campaign can also be helpful I getting directed readers to the website. Utilizing traditional promotional marketing tools such as getting the website listed everywhere possible including articles, advertisement, sponsored events and pamphlets can also help.

Opinion 2

According to some experts, concentrating on organic search to create the right keywords in the text on the site is the best option available for; for example if a website is selling toys for children, the  keywords that invariably direct the search from a search engine to the website must be used in the content. Submit the website on search engines using a submit tool or add the website to all the top websites by registering with them. According to these experts next step is to find out what products people are buying online, and they are anywhere close to what you sell get listed on those websites. As such these according to various experts these steps can be summarized as

  1. Focus on right key words used on major search engines and track the various online campaigns for the highest ROI.
  2. Make sure website is easy to navigate, easy to buy, good easy shopping cart, and accepts credit cards. Make the website work like a retail shop with a checkout, shopping aisles or shelves and a shop window.
  3. Join good affiliate programs like Amazons, and check out the commission junction.
  4. Do tests on shopping engines.
  5. Prepare an email list and do some email marketing.
  6. Try to form strategic partnership with other websites to co-market and push sale of online products.
  7. If selling toys for kids, publish articles with demographically enabled websites to enhance viewership.
  8. Offer free newsetters to people who visit the website, in such a way that the reader finds the content to be useful and not boring or cumbersome to read.

Opinion 3

Some other experts say that link building and submission of the website on to major directories like DMOZ, Yahoo Directory or registering with paid blog posting service such as PayPerPost.com can help to promote a website. Also according to these experts adding a blog to upload an article about a relevant issue and communicating with the internet users through online responses to the website also helps in promoting a website. According to some other experts websites that have the maximum back-links or link exchange with websites that in the same business and consequent online traffic generated through SEO-ed content can also be helpful. As such

Opinion 4

According to some other experts registering with auction websites like www.eBay.com can help websites to reach out to the maximum number of customers from all around the world. According to this while some of the internet buyers will be happy to shop through ebay directly, others will buy from the website depending on their requirement and preference. This will in-effect push up viewership of the website on the internet and attract newer visitors. According to them, a definite path has to be followed

  1. Websites need to coded using W3C Standards to ensure that the website is indexed properly by search engines.
  2. Do not make words into graphics, especially if they are important words to the business.
  3. Dot add flash to websites
  4. Write a blog about a relevant topic on the website.
  5. Update the blog weekly at least, and link other relevant websites with the blog, this will result in the blog/website showing up more number of times for more keyword searches made.
  6. Make sure that website has correct set of web analytics, e.g. Google Analytics.
  7. Create a top class Pay Per Click (PPC) advertising campaign that helps generate lots of clicks but no purchases. This will atleast help generating more revenues
  8. Entice the visitor to complete the sale by running a blog related to the products being sold on the website. This will definitely help in improving traffic to the website as people will continue to read about the various products sold on the website.


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The micro-blogging site Twitter.com has become a rage practically with people from all walks of life using it to convey their feelings in few words in what are called as Tweets, which are short updates of a maximum of 140 characters that tell people what they are up to. The website where its’ all about following and being followed, Twitter has emerged as a tool for people to enhance their online presence. Although Twitter was meant to authentically answer the question, “What are you doing?” it has moved far beyond that with people using it to share stories, link to photos, promote content, break news, and a whole lot more. As such Twitter has now become an important tool for marketing tool for professionals to promote themselves or business through internet using the social media domain. However there are few things that people need to take care of or keep in mind before trying to make maximum utilization of Twitter.com. This will evidently help them expand there following and ultimately help them to market themselves. These are

Sharing Links

People mostly post something that interest’s them on their blog post, its’ also easy for them to share its link on Twitter with all their followers. Twitter being highly effective social networking website in helping people connect to a large number of people globally, allows the users to even manage and enhance their blog posts viewership/readership directly from their Twitter Account.

Build Network

Using Twitter people can build network and find and follow like minded people. People can use the Steeple tool to find people living in their neighborhood. Other tools can also be used to find people. One of the easiest is to find out who follow people you know on Twitter.

Build Relationships

People from various networks can use Twitter to connect with their contacts instantly rather than using instant messaging. Using Twitter to connect with their network during events like conferences can help expand their reach.

Re-Distributing Content

Twitter can be used to redistribute content from blogs or websites. However care should be taken as to keep track of people who either follow the blog directly or through Twitter as there should not be any repeat. As such avoid blog plug-ins that automatically Tweets the blog posts. Its better to post Tweets by tweaking them manually and customizing each Tweet.

Join Live Tweeting Events

Joining live tweeting events on Twitter are a great way to boost popularity as that will allow instant connection with several people in the niche areas of expertise. Also providing active and valuable contributions to current discussions enhances the reputation of users not just inside the niche community but also outside.

Communicate

Twitter can be used as a company intranet to connect with colleagues/employees in different geographical locations. It can used to send and receive updates in total privacy if security is a concern.

Brand Monitoring

Twitter can be used to monitor progress in business. Using Twitter one can generate and receive feedback from customers and suppliers and consequently improve their business. This will help in expanding the business of the website, and ultimately spread the brand name of the website through constructive criticism.

Acquire Votes

By submitted a story on social media websites like Digg, Reddit, StumbleUpon where votes gained by each post can help enhance popularity. After posting on these websites, putting a link on twitter can help in get more votes from followers. If followers like the post, they will surely vote for the content.

Hire People

Twitter can be used to hire a professional also. It can be done by simply asking the followers through a tweet to look for person with desired skills. Twitter has become a favorite joint for qualified freelancers, as such chance of getting a suitable candidate through Twitter is more than putting a classified ad.

Build a Brand

Using Twitter to tell people about breakfast, dinner or the time to sleep makes a profile casual. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

Streamline Communication

Twitter can be used to do public chatting through Tweets, that allows users to send and receive direct messages. Streamlined electronic communications, allows people to scale back online their IM, email, and other electronic communication methods.

About the Company

Begonia Information Systems is perfectly suited to provide any company/individual any kind of assistance in developing/enhancing their presence in social networking/social media domain. This apart from the fact that the company also holds expertise in development related web 2.0, web-portals, websites and much more for its clients.


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Begonia Infosys had been writing about the various privacy violations by Facebook. that has caused people lot of headache. Looks like the shouting by BIS and numerous others websites, bloggers and eminent tech honchos on the internet about the need to rectify the privacy violations on Facebook have finally borne fruit.  BIS had even published some time back a blog titled  Social Networking, Facebook and Infringement of Privacy on this very issue. As such after enduring weeks of criticism over his company's latest privacy changes, Facebook CEO Mark Zuckerberg today offered a mea culpa in an op-ed column in the Washington Post. But some industry observers doubt that the tweaks he outlined will be enough to satisfy users' concerns. Social networking giant Facebook admitted Monday that it had made mistakes in its privacy policies and promised to roll out new tools that would make it easier for its 400 million users to control their personal data.

Mark Zuckerberg, the 26-year-old billionaire founder of the second most popular site on the internet, made the admission in a column that appeared in the Washington Post on Monday amid growing user anger sparked by a string of privacy glitches. "The biggest message we have heard recently is that people want easier control over their information," Mark Zuckerberg further wrote "Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted." Mark Zuckerberg also said that the company would introduce simpler privacy settings within weeks, as well as a way to block all third-party services. Facebook has often come in for criticism of its privacy policy, whose default setting is to allow large amounts of personal data to be viewed and searched by the public. Criticism grew following the introduction of new features recently that extended Facebook buttons across numerous internet sites and could have exposed users' browsing habits to others.

Mark Zuckerberg who had once said ‘There will be nothing private in social networking sphere’ acknowledging the public's response to Facebook's approach to privacy wrote, "Sometimes we move too fast — and after listening to recent concerns, we're responding.  Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted," Zuckerberg wrote. "We just missed the mark." He said that the company is planning to introduce simplified privacy settings, as well as an easy way to disable all third-party services. But Adam Ostrow, editor-in-chief of the social media blog (and ABCNews.com partner) Mashable, said that though Mark Zuckerberg's statements may recognize the recent public outcry, they don't directly address the concerns raised by Facebook's most vocal critics. He said "I think what he's done here is essentially acknowledge that there's been a lot of discussion recently about Facebook and privacy issues," said Ostrow. "But it really falls short of saying anything significant."

Rather than forcing users to opt out of sharing their personal data and friend lists with third parties, privacy advocates want Facebook not to opt them in in the first place. And that doesn't appear to be the approach the company is taking, although Mark Zuckerberg didn't provide specifics on the privacy changes being planned. It may be known that these changes have prompted the Log Out of Facebook campaign. The site QuitFacebookDay, is trying to convince users to protest the company's privacy changes by quitting Facebook en masse on May 31. So far, more than 14,000 users have committed to quitting it.  This weekend  an e-mail from Mark Zuckerberg was published in which he also acknowledged missteps. Mark Zuckerberg admitted mistakes by saying "I know we've made a bunch of mistakes, but my hope at the end of this is that the service ends up in a better place and that people understand that our intentions are in the right place and we respond to the feedback from the people we serve," Mark Zuckerberg wrote in an e-mail to Robert Scoble.

In the weeks since Facebook unveiled its latest changes, detractors have focused on the social network's strategy of pushing users toward more openness. One controversial feature instantly shared user data with some websites without the user's permission. Another feature urged users to make public previously private information about personal interests and activities. Ostrow said that Mark Zuckerberg's column today fails to address these highly debated features and it seems unlikely that Facebook intends to roll them back. He also said that users want to know what Facebook plans to do with their data, but the company has yet to provide an explanation. The latest backlash traces back to Facebook's developer conference a few weeks ago, when Mark Zuckerberg announced several changes intended to make the Web more social and personalized by expanding Facebook's presence to other sites. It may be known that on thousands of sites, including ABCNews.com, a "social plug-in" now lets users "like" content and see what their Facebook friends have liked, directly from those sites. On three sites piloting an "instant personalization" feature, a user's profile information and friend list are automatically read by the site and used to shape the user's experience. But over the past few weeks, some of those data-sharing changes have drawn criticism from users, lawmakers and privacy advocates, who argue that Facebook needs to give its more than 400 million members more control over the personal information they share on the site.

Sen. Charles Schumer, D-N.Y, and three other Democratic senators had even urged Facebook to reconsider its privacy changes and asked the Federal Trade Commission to create guidelines for Facebook and other social networks to follow. Several high-profile personalities in the technology community publicly announced that they were deleting or deactivating their Facebook pages in response to the social network's new privacy policy. Even regular Facebook users have also indicated their frustrations with the company's changes on protest pages across the site. For example, a Facebook page called "Petition: Facebook, respect my privacy" has attracted more than 147,000 members. More tech-savvy Facebook users have created dedicated websites intended to challenge Facebook's approach to privacy. One site, called Openbook, aggregates all public Facebook posts into one constantly updated stream and lets visitors query the site for anything of interest. The founders said the point of the site is to draw attention to the amount of information about users Facebook makes public.

It may known that prior to Mark Zuckerberg's Washington Post column, Facebook vice president of privacy Elliot Schrage took part in a Q&A with readers of the New York Times to address privacy concerns. "It's clear that despite our efforts, we are not doing a good enough job communicating the changes that we're making. Even worse, our extensive efforts to provide users greater control over what and how they share appear to be too confusing for some of our more than 400 million users. That's not acceptable or sustainable. But it's certainly fixable. You're pointing out things we need to fix," he said. "We will soon ramp up our efforts to provide better guidance to those confused about how to control sharing and maintain privacy." Lets hope that better sense prevails at the Facebook HQs and they come up with some stringent measures to take control of the privacy infringement situation.

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It used to be that the only reliable way to find information online was to use a search engine. However, with the advent of Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend. The most recent instance of this is social bookmarking, where in websites like Del.icio.us, Digg, and Furl allow users to share their personal favorites (bookmarks) with others. Users tag each bookmarked website with the keywords they feel are most applicable. Now, instead of using a search engine to find information, people can search tags that will display all websites bookmarked with specific tag.This is human referral or vote for the site and its relevance to the subject being searched.

Other versions of social networking include blogging social networks - primarily Technorati.com. Technorati indexes blogs based on the amount of incoming links those blogs have, as well as the tags associated with their posts. The most popular social network is MySpace. The website enjoys over 20 million unique visitors every month, however few businesses or website owners have thought to penetrate this incredible resource.Also YouTube and BlogTalkRadio, two powerful new social media networks have emerged that are revolutionizing audio and video. These mega networks allow citizen filmmakers and broadcasters to share their visions with the world and spread the word about what matters to them. Few businesses realize it yet, but these media networks are potential goldmines stock full of future Speilbergs, Bloombergs, and Oprahs - all potential broadcasters of your marketing message.

How Will Social Networking Help in Growth of Site Traffic?

Its’ reported that two out of three people online in June 2006 visited a social networking site. In fact, 1 out of every 20 website visits is to a social networking website. Experts say that social networks are starting to eclipse traffic from the major search engines Yahoo! and Google. So if a company is not present on any of the major social networks, its’ missing out on the easiest, fastest way to access 67% of internet users.

 How Do One Get Involved in Social Networking?

Working with social sites is similar to working with the media. Give them a good enough story, secret, tip, or resource that they can sink their teeth into and you'll have an army of talkers spreading the word about you and your business. And this translates into referrals, which convert into sales on an average of 667% better than cold leads (search engine results). So even if one reaches less people through social networking, the conversions will be far higher. Various social networks through a variety of methods:

Social Promotion

Its particularly effective for clients who target teens, young adults, musicians, or other highly active social groups. Implementing social promotion campaigns on networks like MySpace, FaceBook, Catch27, and CraigsList to spread the word about ones business. Even if the business does not target the "myspace crowd," one can almost always devise a creative campaign to get the net buzzing.

How Does Social Networking Work With SEO?

As more and more internet users begin to use tags to find information (a tag is a keyword that a human associated with a website, vs. a keyword that a search engine attributes to a website), Search Marketing professionals cannot ignore the growing dominance of the social networks.

However, we view the partnership between social networks and search engines as an excellent and balanced marriage. Sure, social networking gets you in front of people who no longer use search engines in lieu of finding their information through referrals or bookmarks/tags. But the added, and perhaps more exciting bonus, is that while one grows in popularity with social networks like Digg and MySpace, the search rankings will continue to increase popularity signals.

Article or Blog Promotion

We manage several blogs for our various clients (as well as article pages) that contain posts written purely to capture the imagination and interest of our client's target market. For instance, if you sell pet beds, gifts, and items, we will develop a series of blog posts or articles that discuss a controversial or "hot off the press" topic that pet lovers either find highly valuable as an information resource, or highly intriguing or emotionally stimulating. We will then promote it to various social bookmarking and blogging networks, as well as popular bloggers - who will then circulate the story and generate traffic back to your website.

Why Are Social Networking Sites So Popular?

There are hundreds of social networking sites in cyberspace and its easy to become a member in any of them. Is it a fad? A lot of people say this is not so because it is the best way right now to connect people with the same or similar interests regardless of your age and gender.

One can connect with people by putting himself out there. This means creating an account and telling a little bit about yourself which is like introducing yourself in front of the class. With other features like blogging tools, uploading photos, videos and music, joining forums and writing comments, one gets to personalize it and tell people more about who you are which is something that a lot of people appreciate.

But perhaps another reason why social networking sites are so popular and have thousands of members is the fact that it is free. One can post just about anything online as long as it is not pornographic although some social networking sites allow that. It is also very popular among entrepreneurs because they are able to use it to promote their business. Although there are other means to do that, why pay for it when one can advertise for free while you are a member. One study showed that 41% of the members of a certain social networking site are IT professionals. These individuals use it to gain business contacts and gain knowledge about technology.

It is very similar to how retailers want to expand markets. They no longer have to go door to door to make a sale but other means to get similar results. A good example is someone who joins a networking site, joins a discussion, sees an opportunity and then takes it. If that member was able to provide quality service, other people will be interested in availing the same products or services as well.

There are some who say that the popularity of social networks will eventually kill web searching. But industry experts say its not possible because Google which is one of the biggest search engines has a market capitalization bigger than that General Motors or Ford will not allow that to happen. While there may be new features in these social networks in the future, people will still have to use search engines when they need information. Social networking sites are here to stay because aside from maintaining contacts with existing friends and making new ones, there are other things that members can do with it. It just takes someone to think out of the box to find some better use for it which will be welcomed by the public.

About the Company
Begonia Information Systems is perfectly suited to provide any company/individual any kind of assistance in developing/enhancing their presence in social networking/social media domain. This apart from the fact that the company also holds expertise in development related web 2.0, web-portals, websites and much more for its clients.


Published in CMS

Website Development

Developing a website by following a set technique is not a big problem. The real problem is to develop a website that is not just able to draw people to it, but also generates business. A website that does not provide the correct information, does not help create a better business opportunity; is actually of no use. A website created to provide information, which is of no use to the visitor is as good as a paper weight.

Information on the Internet

The total information available on the internet if totaled will add up to 12 stacks of paper, with each stack of such great height that if put on the road side by side, each stack will cover the distance from Sun to Pluto.

Need to Develop a Proper Website

In the days of fast paced development, the need to develop a perfect marketing strategy to promote company92s products and services is absolutely necessary. A perfectly developed website is considered the best possible way to market and expand the business of an organization. However a website needs to be developed in accordance with set guidelines that best suit the company or a person92s requirement. Here are a few secret techniques or guidelines that can be followed to develop a website.

NVC Guidelines

NVC Guidelines stand for: Necessity, Visibility, and Curiosity

Necessity

These guidelines are prepared in keeping with the fact that the website will not only help the company to generate business, but also expand its customer base. These types of websites are a requirement for courier companies, travel/transport companies, manufacturing/export companies, and other businesses for whom such a website can help track shipments, make and collect payments online, conduct meetings.

Necessity Guidelines:

  1. Huge domain space to manage database, information and other related matters.
  2. Provision for making/receiving payments.
  3. Best suited email and content management system
  4. Correct and sustained information updates including latest news, developments.
  5. Complete brochure of products and services.

Visibility

These guidelines are prepared for the websites that will not only help the company to generate business to some extent, but more so for increasing the visibility of the website, as such their online business opportunities, such as awareness about their services and reach out to people living in distant places. These types of websites are a requirement for schools, colleges, hospitals, charitable institutions, and others for whom website are used to increase their reach, bring transparency in transaction, and spread awareness.

Visibility Guidelines:

  1. Appropriate domain space to manage database, information and other related matters, with provision for further enhancement in future as per requirement.
  2. Provision for making/receiving payments.
  3. Provision for maximum content.
  4. Correct information updates.

Curiosity

These guidelines are prepared in keeping with the fact that the website may not only help the company to generate business, but also expand the customer base of the company. Websites dedicated towards advertising, sales and marketing help generate curiosity about a company92s products and services in the people who visit them. These types of websites do contain information about the company, but most of the times these websites either link up with other major websites or provide information about where these businesses are operating from.

A0Curiosity Guidelines:

  1. Limited domain space for information and other related matters, with provision for further enhancement in future as per requirement.
  2. Provision for appropriate content.
  3. Information updates.
  4. Proper Links.

A0Developing a Website

However its ideal to develop a simple or sophisticated website using HTML or PHP as that helps in customization. All that is needed is taking proper options, putting in appropriate site-related information, proper domain name and space. Softwares such asA0 SiteBuilder Elite with Automatic Options are ideally suited to help people develop numerous websites that can not only generate business for the website owner, but also boost the website ranking, mostly in Google. Some of the Automatic Options are:-

1. Standardized Adsense Adblocks.

2. Privacy Policy page and a Terms of Service (TOS) page.

3. Site Search page.

4. Home and Sitemap links in navigation bar.

5. RSS feed content on all pages.

6. Randomized title and description metatags to hide footprints from search engines.

7. Search Engine Optimized (SEO) with keyword in title, description and metatags.

8. Permalink at the bottom of each page to aid in SEO.

9. Randomly rotating images beside ads to draw the reader’s attention.

10. Ads from ad networks such as Amazon, ModernClick, PeakClick etc.

11. Own or PLR articles to add content to website.

12. Content from Yahoo Answers for website.

13. Specific articles on specific pages when needed.

14. Fixed homepage.

15. Home page turned into a landing page.

16. Contact Us page.

17. Videos from YouTube related to the subject of each webpage.

18. A resources page.

19. Header image or text header on website.

20. Change names, colors and sizes of fonts on the webpages.

21. Social Bookmarking links.

22. Articles page with RSS feeds from article directories

23. Cache pages for faster loading times.

24. Web 2.0 Videos.

25. Randomly update and auto-submission of sitemaps on Google, Yahoo, and MSN.

26. Recommended products.

27. Option to add comments.

28. Auto hyperlinking of web addresses and site page interlinking.

29. Page translation widget.

30. “Develop Your Domain Names” link to website.

31. Google Analytics/Kontera/stats code for simple cut and paste operation.

Following all these automatic options and the NVC guidelines will help a website developer not just increase the page rank of the website developed by him, but also increase the revenue he gets from the website.


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What is Affiliate Marketing?

Affiliate marketing refers to an electronic commerce version of traditional concept of agent/referral fee sales channel. But affiliate marketing is different from multi link marketing. Affiliate marketing is a revenue sharing venture between a website owner and an online merchant.Affiliate Marketing (AM) as a network helps in driving up the sales on a cost per acquisition basis. Affiliate marketing sometimes overlaps with other internet marketing methods, because affiliates use methods such as organic search engine optimization, paid search engine marketing, email marketing and display advertising. Affiliates also use less orthodox techniques such as publishing reviews of products or services.An e-commerce affiliate is a website that links back to an e-commerce site such as Amazon.com. Though affiliate marketing helps to cut out the middleman, still affiliates need to trust the software and people behind the e-commerce website they are joining.

If a person wants to make money online, affiliate marketing is the easiest way of doing so. Just by promoting the products of other companies in return for a commission on each sale generated helps people make money. Affiliate marketing helps people to earn some extra cash from their websites, or individuals who want to opt for a serious money making work-at-home business that they can perform from anywhere in the world.

Affiliate Marketing is associated with finding out good products, building websites, conducting market research, making websites more search engine friendly, creating new ways to promote products, developing content, email marketing, pay-per-click marketing, social networking, and earning money by displaying ads.

Who is an Affiliate?

An affiliate is in reality a commercial entity with a relationship with larger entity. A corporation is referred to as an affiliate of another company, but it is not strictly controlled by it. In the realm of internet, affiliates are those who promote products of others on the net. Most affiliates promote products through their websites or email lists. Any website address or a hyperlink can be turned into a promotional vehicle.

However, as e-commerce grows, e-commerce affiliates are no longer restricted to website owners. Even bloggers and online community members of forums can become affiliates as well. Affiliates are also referred as publishers. However affiliate marketing is an unviable option for scammers and spammers. The affiliates need not be marketers. They can actually be e-commerce websites that actually sells the products and services.

Who Can Do Affiliate Marketing?

Affiliate marketing can be done by different types of companies and individuals including affiliate networks, affiliate management companies, in-house affiliate managers, specialized 3rd party vendors, and various types of affiliates/publishers who promote the products and services of their partners. Affiliates seek out appropriate affiliate programs through personal recommendations, networks listings, as well as through affiliate directories. They can follow the below mentioned method to promote products online, such as

Market Research

It tells why it is necessary to conduct a research in a campaign. Researching a market not only saves time, money but also helps to find untouched profitable markets.

PPC

Pay-Per-Click (PPC) tells about how PPC, a type of online advertising where one gets paid only when somebody clicks on the advertisement is helpful. Alongside Search Engine Optimization (SEO), it’s one of the major methods affiliates use to draw traffic towards their websites.

SEO

Search Engine Optimization (SEO) tells about how to boost a website’s ranking in the “natural” or “organic” search engine results using some general or some specific related keywords.

Site Building

Its related to how to build a basic web page, purchasing a domain name and uploading the website, and creating redirects.

Marketing Ideas

Its about how to use creativity to promote products, specifically “outside the box” affiliate campaigns.

Content Creation

It talks about the need of creating an e-book, mailing list. Why the need for content is essential for affiliate marketing techniques such as blogging, and to promote websites. Also why write pre-sale and sales letters, write product reviews, and email subject lines.

Affiliate Tools

A0PPC Tools

The topic covers subjects related to how the PPC tool 91Google Quality Score Checker92 can be used to improve the price for PPC ads. This also includes checking the relevancy of ads, better returns per click and advice for ways to improve ad score.

SEO Tools

Under this topic, how the SEO tool 91Backlink Checker92 helps to increase the number of links to the website (backlinks) that ultimately decide the rankings of websites in the search engines is covered. This includes matter related to links to a website, anchor text, Page Rank, and search engine where the link was found.

Market Research

The topic covers matters related to how the Market Research tool 91Keyword Suggestion Tool92 helps to develop new keyword ideas. Using this tool a list of suggestions can be generated about how a set of keywords or a particular keyword can be used to improvise the search in Google, Yahoo and MSN.

Writing Tools

It tells how to use the 91Article Compare92 tool to match two articles and find out the difference between the two articles. Using this tool such text in the passages are highlighted where no change has been made. This gives a clear indication as to where the modifications need to be made to tackle the problem of plagiarism.

Webmaster Tools

Under this various steps have been covered about how to use the 91XML Sitemap Generator92 tool to create search engine friendly sitemaps, for uploading on various search engines including Google.

Others

Tools such as 91Character Count92, 91Text Wrapper Tool92, 91URL Redirect Generator92, 91Meta Tag Generator92, 91Free Clickbank Calculator92, 91PageRank Calculator92, 91Domain Whois92, and 91Domain Location92 can also be used to improve the quality of the text in the website.


Published in CMS
Monday, 17 May 2010 14:27

Log Out of Facebook

Has that time finally arrived when people will feel, its better off to delete their Facebook account? If so, then May 31 is perhaps the D-Day, when hundreds and thousands of Facebook users are expected to log out of the website, which is currently the worlds largest socaial networking website.

A website called Quit Facebook Day, has set the last day of May as the day when, everyone keen to leave the social network should finally take the plunge and hit the Delete key. Several high profile technology pundits and celebs are kicking the world’s number one social networking site to the curb. Just on 7th May Begonia Infosys, posted a blog related to perils of social networking, Facebook popularity and infringment of privacy. Looks like people have taken note of the seroius violations of privacy.

Begonia Infosys published what Elliot Schrage, Vice President-Global Communications (Facebook) said 93These new products and features are designed to enhance personalization and promote social activity across the Internet while continuing to give users unprecedented control over what information they share, when they want to share it, and with whom94. Begonia Infosys had said that with Facebook founder Mark Zukerberg famously saying 93There is nothing private in social networking on internet.94 its really important to draw a line where people can use social networking websites freely but still maintain a level of privacy. There are several reasons why people are logging out of Facebook, some of the important ones being

An Open Secret

With the Facebook’s recent introduction of a platform that, it by default gives third-party companies access to members’ names, friend lists and hobbies to “personalize” their surfing experience, everything is an open secret. This means that when a member logs onto a partner site, such as Yelp or Pandora, the content displayed is shaped by their own interests, as well as the activities of their Facebook friends. With everything being out in the open, there is no privacy, however this feature can be disabled using a manual opt-out which is essential.

Dangers of Facebook

According to a security expert website, Facebook users unwittingly expose themselves to 5 dangers that might be beyond their control. As their information is shared with third parties; their privacy settings revert to a less safe default mode after each redesign; malware from Facebook advertisements; fake profiles from scammers; bugs; hackings; spam; and real friends who unknowingly make them vulnerable.

Word of Mouth Campaign

According Google Canada reports that the top online search related to “Facebook account” is “delete Facebook,” while the fastest-rising related query is “deactivate Facebook account,” up 40% over the past 90 days. Worldwide, the search engine’s results on Facebook account deletion campaign has ballooned from 15.9 million to 19.5 million between May 11 and 13 alone. Rememeber that in a blog Begonia Infosys had reported that Facebook with a valuation of US$15 billion has 400 million members in total, still if in this pace people start logging out of Facebook, by 31st May 2010 the leading social networking website may lose out on the huge chunk of its subscribers.

The Rule Book

Some say privacy and security are considered dirty words at the Facebook. As the world’s largest social media networking website, Facebook has come under fire for its privacy policy that has left users exposed and vulnerable. Amazingly, it was reported that Facebook’s privacy policy is a whopping 5,830 words long, even bigger than the Constitution of the USA, which reportedly has 4,543 words. On the flip side, Facebook perhaps aware of the changing midset of users, is making it difficult for users to delete their social networking accounts.

Bugs and Hacking

Begonia Infosys had also referred to a survey that indicated that 23% of Facebook92s users 93either didn92t know that the site offered privacy controls or chose not to use them.94 Begonia Infosys also reported in its blog about the recent news of sale of 1.5 million stolen Facebook a/c on the black market by a Russian hacker. Researchers at VeriSign iDefense Labs, an internet security firm found stolen login details of people on Facebook.com put on sale on a Russian website Carder.su, by the hacker called 91kirllos92; who was offering login information for bundles of 1,000 accounts with 10 or fewer friends on sale for just $25 (£16) and with more than 10, for $45 (£30).

Despite this Facebook rubbished these claims, saying that 91kirllos92 was making wild claims. Facebook said it tried to buy details from 91kirllos92 during its own investigation, the hacker was unable to produce anything. Then there was the case of a software glitch on Facebook; that let people92s friends in online communities, see each others92 private chat messages. Eventhough Facebook temporarily shut down its online chat feature saying 93When we received reports of the problem, our engineers promptly diagnosed it and temporarily disabled the chat function94 the damage was done.

According to Facebook, for peeks into private chat all Facebook users had to do was to manipulate the 93preview my profile94 feature in a particular way that led chat messages and pending friend requests to be made visible for a 93limited period of time94. The software glitch exposed the world92s leading online social-networking service which is increasingly being scrutinized regarding infringement of privacy of its users.

Probably for this reason mainly, people are trying to do everything to log out of Facebook. Lets see what happens on May 31st 2010.

Published in CMS
Wednesday, 12 May 2010 14:28

Latest SEO Pointers for Websites

With online marketing and search engine optimization taking centerstage, it has become important to make relevant changes done in the way a website is marketed over the internet. As to get maximum weight-age in search engines and access to online customers is the most important thing for a website, these changes can help websites develop into a popular and most sought after website. However a few happenings in the last one yr that can surely influence the way a website gains popularity; includes the launch of BING.com, announcement of Google Caffeine service, and the merger of Yahoo and Microsoft search among others. Following is the list of pointers that can help a website reach out to potential customers, access wider market bases as well as enhance brand visibility.

Cutdown Webpage Load Time

Google has hinted that longer load time of a website may affect its ranking in the search engines. It means, the faster a website loads; its chances to rank well in search engines for its niche keywords increases. As such for a website to get improved ranking, access to reputable web hosting service provider and faster internet connection is important.

Listing in Google Local Search

Its’ important for a website to get listed in local searches like Google Local Search to ensure its visibility as a brand in areas near to its origin. Enhanced visibility in front of online visitors in the neighborhood ensures that the number of visitors to a website increases. It’s a known fact that an online customer always prefers to purchase a quality product available in his/her vicinity rather than order it from distant city or state. This will help a website gain prominence in local search results and ultimately enhance its overall ranking.

Enhance Social Media Presence

With social media being the new tool to communicate with people from far and wide with similar tastes, its important for organizations to actively engage and enhance their social networking profile to reach out to potential customers. Opting for relevant Social Media Marketing techniques can help organizations to create awareness about their brand, and thus build relationships with consumers who expect something particular. Niche marketing, micro targeting and personalized keywords can help websites enhance their online presence.

Optimize Website for Mobile Users

With increasing number of people using their mobile devices to communicate on Facebook and Twitter, it has now become important for organizations optimize their websites in such a way that they can be accessed from mobile phones. This will prompt people to access a website even at times when they don’t have access to laptops or PCs. Websites appear on mobiles either under the same URL or a special domain name. The most common way is to have the domain name as mobile.websitename.com

Apply Web Analytics

Its important for websites to opt for correct web analytics tools such as Omniture, Google Analytics and Yahoo! Web Analytics etc to analyze the way online visitor’s use internet time.  This will prompt websites to develop strategies to target online visitors in the best possible way. However web analytics tools can only answer the “how” many visitors checked the product catalogue, but not the answer to “why” the visitors didn’t place an order for the product. So its important for organizations to apply the findings of these tools to enhance their visitor experience and in turn increase sales revenues.


Published in CMS

Social networking websites are turning out to be a curse for privacy for people. The biggest culprit among various social networking websites is Facebook, founded less than 5 years ago. What made Facebook click was not its US$ 15 billion value, not its software, its patents, or its smart people but its enormous database, an electronic catalog of interconnections and interests of its members with details of who knows whom. The daily updates of my friends' new friends and what groups they have joined are like tiny, atomized announcements, inviting people to contribute updates. Facebook's vast social network is invaluable for checking reputations. The same data can be helpful to sell stuff though earlier this year, Facebook found that telling members what their friends had bought was going too far. On the other hand there are websites that purely help make business connections like LinkedIn.com's with motto of "Relationships matter," jigsaw.com that encourages everyone to submit others' contact information so that prospective clients can "bypass gatekeepers" and "go straight to decision-makers."

Technology keeps changing the norms. As such few years ago, a public catalog of all the nation's swimming-pool owners was shocking, but today anyone can use Google Maps to look down into people's back yards. As such friends circles are likewise going to be more public and staying off websites like Facebook.com won't keep people private. With many public sources from which social network information can be culled including newspapers and blogs computers can connect people simply on the basis of whether they are mentioned in the same article. As technology creates opportunities for people to catalog who knows whom, people are uploading their family photos to online album websites such as Facebook.com and Flickr.com. This is not only helping them create a vast network but also infringing on privacy as photographs that should be private are being seen by other people. Here’s were see things start to go wrong, with the whole world finding out, where someone spent their vacation.

All this information sharing through links established by computers may not be real social connections. As privacy settings change limiting the abuse of personal information without resorting to internet censorship will slowly become even more difficult. Recently the news of sale of 1.5 million stolen Facebook accounts on the black market by a hacker created panic amongst users. Researchers at VeriSign iDefense Labs, an internet security firm, found stolen login details of people on Facebook.com on sale for as little as US$25 for 1,000 on a Russian website Carder.su. According to the firm, the hacker called ‘kirllos’ was offering login information for bundles of 1,000 accounts with 10 or fewer friends on sale for just $25 (£16) and with more than 10, for $45 (£30). However Facebook rubbished the claims, saying that ‘kirllos' was making wild claims; as when Facebook tried to buy details from ‘kirllos’ during its own investigation, the hacker was unable to produce anything. Its known that hackers use software that logs computer keystrokes or 'phishing' techniques that trick users into giving out their passwords, personal information like birth dates, addresses and phone numbers. The accounts are then hijacked to send spam and malicious programs or to commit identity frauds. Users concerned about their account privacy can do very little to contain the damage.

Despite this there is flurry of information uploaded on Facebook that should remain private. This has even resulted in marriage breaking down in Britain, where marriage counselors claim that social networking sites like Facebook have helped a number of bored middle-aged users in their 40s and 50s to reconnect with childhood sweethearts resulting in their lives being thrown into turmoil. Australian Family Relationships Clearing House manager Elly Robinson said online behavior was causing friction in households. She said "People will come in (for counselling) where one partner may deny their online behaviour has been any sort of problem, but the issue is … if it's upsetting one of those people in the relationship, it's a problem". Robinson further said "Relationships develop more quickly online because inhibitions are lowered, it's easy to exchange information, people are online 24/7, there's an (endless) amount of people you can link up with who are there for the same reason, real life pressures fade away … it's a bit of a fantasy world".

Relationships Australia vice-president Anne Hollonds said "The internet doesn't make people have affairs. It's become the pathway of choice for many people but I don't think that means the Internet is breaking up families". However she also said "But there's no evidence to suggest that had the technology not been available, you wouldn't have had an affair with someone else anyway". As everyone fantasies about love from the past and with the technology available people are using internet to reconnect with lost loves, ultimately causing trouble for their present families, something for which they should be always be responsible.

Just yesterday a software glitch on Facebook; let people's friends in online communities, see each others' private chat messages. This forced Facebook to temporarily shut down its online chat feature.  "When we received reports of the problem, our engineers promptly diagnosed it and temporarily disabled the chat function," a Facebook spokesman said in an email response to an AFP inquiry. According to Facebook, for peeks into private chat all Facebook users had to do was to manipulate the "preview my profile" feature in a particular way that led chat messages and pending friend requests to be made visible for a "limited period of time". However chat option was back for most Facebook users by 1900 GMT on Wednesday. The software glitch exposed the world's leading online social-networking service which is increasingly being scrutinized regarding infringement of privacy of its users.

According to a Consumer Reports survey titled "Social Insecurity"; most of the adult users of social networks have posted "risky personal information" such as birth dates or children's photos to profile pages. The survey indicated that 23% of Facebook's users "either didn't know that the site offered privacy controls or chose not to use them." Since its launch in 2005 Facebook has become an online repository of personal information and its important that the company should protect user data the way banks protect safe deposit boxes. According to Andrew Brandt, lead threat research analyst at computer security firm, Webroot "They shouldn't be leaving the vault unlocked even for a few hours," Brandt said, referring to the chat feature glitch. Internet users need to realize that any information they put online can escape into the wild. If you have embarrassing photos from spring break that could get you in trouble now or in the future, just don't put that stuff there. Brandt further said "Remember that everything that goes on the Internet essentially stays there. Even if Facebook hides it away, that stuff might be retrievable in the future."

Just last week, 4 US senators expressed concern to Facebook over recent changes to the social network that they say compromised the privacy of its more than 400 million users. In a letter to Facebook co-founder Mark Zuckerberg, they said they worried that personal information about Facebook users is being made available to third party websites. They also said Facebook should make sharing personal information an "opt-in" procedure under which a user specifically gives permission for personal data to be shared. With social networking sites like Facebook, MySpace, Twitter and others rolling out new features issuing of guidelines on the use of private information has become necessary. It’s also known that Facebook on April 21, 2010 rolled out a series of new features that allowed partner websites to incorporate Facebook users data, helping the website to expand its presence across the internet.

Despite this Elliot Schrage, Vice President-Global Communications (Facebook) is adamant in saying that online privacy is taken very seriously at the company. He said "These new products and features are designed to enhance personalization and promote social activity across the Internet while continuing to give users unprecedented control over what information they share, when they want to share it, and with whom". With Facebook founder Mark Zukerberg famously saying “There is nothing private in social networking on internet.” It has really become important to draw a line where people can use social networking websites freely but still maintain a level of privacy.

Published in CMS
Thursday, 06 May 2010 14:30

Google to Take On Amazon This Summer

While is the pioneer in revolutionizing the use of internet, the other is the pioneer in monetizing the internet. Despite being one of the biggest companies in the world, Google has been acquiring a company that helps it expand business or launching a service with intent to challenge established leaders in the business. As such Google, will start selling e-books in June or July 2010. This after it decided to launch Android phones and is about to start delivery of TV through internet software. According to Chris Palma, Google’s manager for strategic-partner development “The Book on Google: Is the Future of Publishing in the Cloud?”. Clearly , its an attempt to challenge Amazon.com’s hold over sale of books over internet.

What is Google Editions

This is the first time that Google, the company has mentioned a date for when it plans to jump into the e-book fray. However what should set Google’s new offerings apart from its established competitors like Amazon.com, Apple.com, or even Barnes & Noble, is that it will allow users to access books from a variety of websites using multiple devices.  The new service, called Google Editions, will let essentially let online users buy digital copies of books they discover through its book-search service using any device. After a purchase is made and buyer accesses the online book for the first time, it will be permanently cached in the buyer’s browser making the e-book available for reading even when the buyer is offline. When it launches, Google Editions is expected to have around 500,000 titles, though Google has yet to release details about pricing or which publishers will participate. Under Google's payment scheme, publishers will receive about 63% of the gross sales, and Google will keep the remaining 37%. The new service will also let book retailers to sell Google Editions on their own sites, keeping most of the revenue. However, as democratizing as it sounds, it's unclear how many people will buy or keep a Google Editions title on their laptop or smartphone, instead of the traditional paper format. According to reports, Google hopes to offer Google Edition e-book titles through other online book retailers also. In this scenario, online retailers would be getting 55% of revenues minus a small fee paid to Google, whereas the publishers would be getting 45%. According to reports, Google may also create deals to sell Google Editions books directly through a book publisher's website, but no details have been announced for how that scenario would work. Google's e-books would reportedly be indexed and searchable like many books are now through Google's Book Search.

Can Google Editions Change Commercial Use of Internet

All of Google’s new business have tried to reshape the market. Google's plans to launch Google Editions is also expected to make reading and accessing e-books practically universal on almost any device that can be used to log on to the internet. However, Google is not the first company to deliver e-books to PC. Companies like Buy Ebook and eBooks.com are already doing this, and the online social publishing website, Scribd.com started selling e-books way back in early 2009.

According to reports, Google's use of internet browser as an e-reader may make it slightly easy for online buyers to access an e-book than those of other retailers. Google will primarily shun the general use of ePub and PDF formats . But one hurdle Google can't overcome is the fact that people will have to read books on a computer screen, and so far people are still not ready to read e-books on a PC. Lets hop for the best.


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