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Facebook dropped a bombshell on the tech industry last week in the form of a Web-wide "Like" button and the launch of the "Open Graph." Using this new platform, websites can drive traffic from Facebook by including Like buttons on their pages; every 'Like' posts an update to that user's Facebook page. Facebook, the powerful social network said 50,000 websites have adopted the change. What's more, any website can customize its experience, if logged into Facebook. "Already, just one week since launch, more than 50,000 sites across the Web have implemented the new plugins," Sandra Liu Huang said on Facebook's blog for application developers.

"We are thrilled by the strong adoption so far as developers realize how easy social plugins are to use and how powerful they are in engaging users in a frictionless experience without requiring them to share any personal information." People use the "Like" button to recommend websites, news stories, blog posts and music to friends. Facebook announced the change at its f8 conference on April 21. At the time, only 75 sites had signed up to use the feature, which is Facebook's way of making the entire web a more social experience. In a keynote address at f8, Facebook CEO Mark Zuckerberg said there would be 1 billion "Like" buttons scattered all over the web within 24 hours of his announcement. Thursday's blog post makes no mention of whether that target was met.

Tech blogs largely have reacted favorably to Facebook's effort to spread itself all over the web. Some have expressed concerns about privacy and the fact that Facebook may want to be a singular, dominant force on the Internet, putting it in competition with search engine giant Google. On the blog Mashable, Ben Parr wrote that the fact that 50,000 websites have adopted Facebook's "Like" plugin is a good sign for the social network, which already has 400 million members. "Social plugins are just the first step in Facebook’s ambitious plan to become the central nexus of the web," he writes. "With this kind of adoption success, it’s tough to imagine a scenario where Facebook doesn’t take over the web."

Likes to Replace Links?

Facebook announced Likes as a form of "social links" — better than a link because it's related to a specific user. If Like buttons take off, that's really bad news for Google, since its algorithm uses links between sites to determine their order in search results. Facebook seeks to replace this open system of links between pages with the "social links" (or Likes) that it controls. Google and other search engines won't have full access to all these Likes, so the company best positioned to rank the Web will be Facebook. No wonder the "open Web" advocates are sounding the alarm, concerned that a single company will stockpile all of our personal information and preferences. Already there are calls to create an "OpenLike" standard that's accessible to all, reports Facebook watcher Nick O'Neill.

Facebook Optimization?

Can the measurement of an industry affect the output of that industry? If an Academy Award is the ultimate measure of a movie, do directors set out to create great films or Oscar-winning ones? Appearing on the first page of Google results for your chosen search term is perhaps the online equivalent of an Oscar win. As Google rose to become the barometer of all that's worthy on the Web, publishers rushed to change their sites to appease the Google god. "Search Engine Optimization" became a massive industry; a multitude of SEO consultants sprung up, offering to tweak your Web site to better fit Google's measure of the Web.

What if Facebook Likes take off? Or to use the proper jargon: What if the Open Graph becomes the measure of the Web? Will publishers change their sites to appease our new overlord? Thousands of sites are adding Facebook's version of semantic data in preference to the open standards as Facebook becomes the new kingmaker. In the week since launch, more than 50,000 Web sites have added Facebook's "social plug-ins." All of which will make it blissfully easy for Facebook to organize the Web:

Open web advocates have reason to be concerned. Privacy experts are also raising red flags. No doubt they'll find an ally in Google: Without access to the stitches that bind web pages together, the search engine could falter.

Courtesy by CNN

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There are several companies that are cash strapped and as can’t afford to spend money on advertising. If the website is the prime information channel for business, its really important for them to have a improvised SEO (Search Engine Optimization) strategy as well as creative means to attract users. Working on SEO and SEM at the same time, steadily the focus should be on SEO more than SEM to generate traffic. The more time spent on SEO, the lesser energy and money is spent on SEM. Why someone has to opt for these steps, it’s to promote their website. Companies that have their revenue model largely concentrated on e-commerce, or those with a constrained budget, are now-a-days using the internet to promote themselves. Many companies that like to complement their main-line (or above-the-line) spends have also started using the internet as a key alternative medium.

The key reasons for this shift is growth in internet penetration which is at about 30 million in India. (about 3% of India’s population). As most people in urban areas have easy access to the internet due to falling broadband prices and new products that give better wireless access, and there is a library of information that can be “Googled”; it makes internet an effective tool to communicate. The communication can be made effective by adopting a SEO campaign that follows some set parameters such as keywords, title, page rank, content, images, relevancy, URL address, and age of url.


It’s important to know which keywords are important to optimize for. If a website is a retailer of bean bags, it’s important to know what consumers type in Google while searching for bean bags. There are many tools available on Google that help generate this for the website. Try the keyword tool in Google AdWords or wordtracker.


Ensure that the title of webpage is not more than 60 characters. If the website and its competitor have the same particular keyword in equal quantities on title, the next factor becomes the placement of keyword. In this case, its important to ensure that the keywords in title is before that of your competitor’s. For instance, if the keyword is the 25th character of competitor’s web title, the website should have anything less than that. This way you will feature higher.

It’s also important for Google to know that there is no junk in website title. The way Google determines that is by checking whether the words in website title, by matching those in the content of webpage. If they are not, it won’t do as well as for the website. So choose and use those keywords on home page that are relevant to the website.


Anyone who makes a living off communication knows the importance of relevancy. No advertising is worth its quality if it’s talking to its target market at a point when the category is not relevant to their frame of mind. It would be useless to talk about online bus tickets when someone is sitting at a café. However, it could be extremely relevant when they are “Googling” for bus tickets or when they are waiting for their bus at a bus stand. Even average advertising messages can do wonders when it’s delivered at the right time. So companies must leverage the internet as used by majority of net-surfing population. Google is engineered in such a way that it gives companies selling a genuinely good product an chance to reach out to their customers without incurring a cost, or incurring minimal cost.

Multiple URLs and URL Address

Its important for website owners to not stuff all the keywords in the home page. Optimizing all the URLs in website for different keywords will help them to achieve a good balance between content and form. Extra content kills the design of website. If the URL address contains the keyword, Google gives it more weight as it tells to whom the site belongs to and for what. However now-a-days keywords metatag are lost importance as Google has stopped reading them a while back.

Page Rank

A simple formula devised by Google to check relevancy and the quality of a site is Page Rank. It’s nothing but a vote that shows how other websites look upon website. If site x points a link to site y, then that’s a vote of confidence in site y by x. This goes well in Y’s page rank. More the links, the better the page rank. As the focus is towards’ getting more people to point towards the website having loads of information helps. If a website somehow gets .edu or .gov websites to link its invaluable. The logic being that educational or government websites are more credible than the regulars. However sometimes websites which are less relevant may show up higher than regular websites because of their higher page rank.


While developing content for website, some simple rules need to be followed. Make sure that each keywords have a higher density than other words. As quality content is more important than quantity, ensure that when stuffing the page with keywords, it should make sense to the customer. Otherwise, visitors will leave the webpage in no time and all time spent on SEO will be worthless. As such its important to remember that Google gives more weight to content right on top than that below. Once done with analyzing the search on keywords, its better to understand how one can structure the content in title, description, URL and home page, in that order. It’s always relative, so don’t forget to ensure that the website is placed higher than competitors website. However don’t try to stuff all keywords in the content in such a way that it’s seems meaningless. It’s a fight between quality and quantity. More brownies are scored with content in H1 (header) tags than regular content. More weight goes to larger font than smaller. However its important to understand that negative marking will make website disappear off Google, if someone tries to hide content by making it non-readable (either making the font the same color as the background or making it very small). Google uses Googlebot, its crawler to figure these out. Its blind but not dumb.


Don’t use any flash, unless people know the website URL and owners don’t have to depend on SEO. Use good images to compensate for the lack of flash. Googlebot crawler stops when it sees flash. Put a name to images (the company logo) using alternative text that describes the image for the user, in case the image does not show up in a browser.

Age of URL

Another factor that Google considers important is the age of URL. A competitor’s website that is less relevant may show up higher if its been around for longer time than the website. Once a website crosses the 1 year barrier, it can move up the same league as its competitors.

Published in CMS
Tuesday, 27 April 2010 14:36

Dos and Don’ts of Social Networking

Today’s age is all about networking. By networking people can get to do many things that they cant do otherwise. The pace at which internet related technology has evolved has further fueled the growth of social networking as tool to make friends, get jobs, share knowledge/expertise, do business or just communicate.

However in social networking, there are some rules that one must follow in order to avoid being banned or thrown out of a group. Social networking websites are community based, so its’ important to join community discussions where subjects are to your liking and level. Participating in a community to add value should be the first aim while joining a social networking community. In social networking sites the more valuable content you contribute, the better is your chance of getting higher placement in search engines like google, yahoo, msn and others.

According to reports now-a-days social networking websites are being increasingly used by employers to check job applicants' profiles. Why, because employers want to understand the candidates more and look beyond the résumé. Hiring managers chose not to hire a candidate based on what they find in their profiles on social networking websites.

Controversial information, drinking or drugs and inappropriate photographs, evidence of poor communication skills, negative comments about a former employer or others and lies about qualification on a candidates social networking profile have been reason why deserving were not hired by prospective employers. As such its important now-a-days that with respect to job aspiration, people should do and should not do things on social networking websites.


Be honest. Whenever sharing ideas and concepts, be honest in your views, tips and over time you will succeed in building lasting trusted relationships on social networking sites.

Update Your Profile Regularly. Keep profiles updated, as recruiters love to find top-notch passive job candidates and a current profile can help people land dream job when you least expect it. Use Correct Language. Always people like to communicate with those who speak or write in social networking sites sensibly. As sometimes first impression is last impression using a language that draws people is imperative. Otherwise people will think that you are out of your mind and stop communicating with you. So using courteous and correct language on a social networking website is very important.

Do Go On The Offensive. Want to use profile on networking site as a tool, review the pictures uploaded, the personal information disclosed and any personal blogs or sites linked to. Don't wait until interviewing to go back and clean up profile because the hiring manager probably already had a look.

Join Groups Selectively. Through social networking sites one can connect with other people who share same interests and likings. Thus if registered with virtual groups like "I Drink More Beer than Water", a hiring manager trying to find a mature candidate for an open position wont have a great impression.


Don't Badmouth Current/Previous Employer. Griping about current/previous boss is a big error during an interview, and it goes same for social networking profile. So its better to avoid badmouthing current/previous boss as hiring managers may think that they will also be badmouthed once they leave the company. This will dry up a good job opportunity.

Don't Mention Your Job Search. If the boss knows you are on the lookout for a new job, then by all means let it be known. However, if you're attempting to keep your search below the radar, don’t let anyone know it. Even if the boss isn't your online friend, somebody can get the information back to him/her.

Don't Forget Others Can See Your Friends. Unless you've opted to keep the friends list private, your friends can see your professional or personal contacts. So in addition to keeping your friends' risqué comments off of your profile, be cautious about whom you befriend and when.

Don’t Try Marketing Everytime. It’s important to know when to market your self and your skills. Don’t try to impose yourself blatantly by hitting people every time with your information to create a job or business opportunity, instead be subtle in your approach.

Types of Social Networking Websites

As social networking sites are used by potential bosses to evaluate a person before picking them for a job, so spicing up social networking sites with latest details is important. However it’s important to know which social networking site should be used for which purpose.

For just broadening the network of people you want to get in touch with by sharing photos, videos, favorite links, music, books, movies, its good to join websites like MySpace, Facebook, LindedIn, Direct Matches and Ryze.

For the purpose of advertising and promoting yourself joining social bookmarking sites where interesting bookmarks provide access to a very limitless worldwide community is preferable. These include websites like Digg, Technorati,, Reddit and StumbleUpon.

For the purpose of sharing content developed on subjects that you are expert on its better to join content sharing sites like Wikipedia, Squidoo, HubPages, Gather and EzineArticles. These websites help people communicate with others through articles, blog post and snippets where virtually no web skills are required to generate content.

For the purpose of sharing media people can join websites like YouTube for sharing videos, Flickr for sharing photos, SlideShare for sharing slide presentations and JamGlue for sharing self created music is the best option.

For the purpose of blogging joining websites like WordPress and Blogger is ideal. With the expansion of internet and focus on creating a brand for yourself based on the expertise that can be marketed well is gaining importance. Creating blogs and consistently updating them with useful information and connecting with people is the key to blogging.

Published in CMS

Before going into specifics of Social Media Optimization lets make something92s about social networking clear. A0YouTube is the 2nd most popular search, and Twitter and Facebook are replacing Google among core users as their primary source for search. Facebook is replacing Google as number one source of reference traffic. Having a search engine optimized website is important, but as focus shifts to social landscape, social media websites are gaining importance. As such companies and organizations are trying their best to be visible in places preferably social places where their audience are searching and communicating including photos at Flickr, videos on YouTube or Vimeo, events on PlanCast, checkins on FourSquare or Gowalla, updates on Facebook or LinkedIn, tweets, diggs, reviews on Yelp. As such adding value and context for audience to take note is important. For example a video posted on YouTube backed by keyword-rich title, a keyword-rich description, and tags will definitely attract audience to the video.

Building a social media presence can be intimidating for most businesses as they have to build and distribute widgets, make payroll, return phone calls and do everything else so that it has an impact on community. However, not just creating content but also interacting socially with audience, customers and even competitors is of critical importance these days. SMO helps in the distribution of social objects and its ability to rise to the top of any related search query, where and when it is performed means that SEO + SMO deliver advanced visibility on the internet. As such companies have developed both a search and a social media strategy to increase their online visibility, find new customers, and stay ahead of the competition.

The internet has evolved from being informative source to being a participative one not only in India but worldwide. The participative nature of the internet can be recognized from the wide range of forums, social bookmarking sites, blogs and social network websites its helping the businesses and brands to grow faster. As conversations move faster online participation tailor made Social Media Marketing (SMM) and Social Media Optimization (SMO) solutions are helping clients to reach out to maximum clientele. So its important to know the core aspects of Social Media Optimization and marketing which are:

1. Increase your linkability through fresh, informative and eye catching content

2. Make tagging and bookmarking easy through implementation of Social Bookmarking buttons on your blogs and important pages

3. Reward Inbound links

4. Develop content for presentations and submission on social sharing websites.

A05. Encourage mashup

In the end from an SEO point of view, Social Media Optimization (SMO) if done in the right manner can provide a variety of benefits such as increased traffic, increased number of quality backlinks, and consistent rise in page ranks.

Published in CMS
Wednesday, 21 April 2010 14:38

Make Money Through Blogging

Making money through blogging is a new chapter in blogging mania that has gripped the whole world. As the internet evolves, bloggers are trying to find out newer, better, and easier way to make money from it. Though there is no hard and fast rule as to how to entice more visitors to blogs, the more the visitors, the more the money. Adding directories , websites, blogs to own blog definately helps to generate revenues as well as viksitors. However there are few more steps people can opt for that will certainly help them make more money through blogs. Bloggers however need to be clear in their mind as to what they are, professional bloggers or amateur bloggers. Next comes method to increase visibility followed bynecessary steps to regularly make money.

Get Own Domain

Professional blogging is one of the hottest alternative careers today, but the best way to blog is to have your own domain address. The secondary blog addresses like don92t help much in making money. With own domain name that costs less than Rs 500, bloggers can start blogging professionally.

Get Customized Email

One of the best marketing tools to promote a blog is to have own email address. A email address that reads ‘This email address is being protected from spambots. You need JavaScript enabled to view it. ’ promotes not just the blogger, but also the email and . Every time a blogger sends a mail, he/she promotes the website in a subtle manner, thereby promoting themselves which will ultimately help them make more money. A tip, use gmail for domains, that will allow you bloggers to avail all the best features of gmail yet retaining own identity.

Publish URL in Stationaries

Publish URL with email signatures, on business cards on letter pads and everywhere else where it can help the blogger promote himself and his/her blog.

Add Blogroll

Sign up with websites like Add up all the frequently read blogs on the linklist and manage them together with ease.

Activate Ping

If using, activating the ping option is the best bet. Pinging allows other websites to know that the blog has been updated. Pinging allows blogs/websites to draw maximum attention for freshness of content.

Register Blog At Directories

Its important that blogs/websites are seen always. So the easiest way to do this is to list the blogs in every possible web directory like Though directory submissions have to be done manually these web directories are really helpful in enhancing the profile of the blog/website in search engines.

Provide RSS Feeds

Many people use newsreaders to subscribe to their frequently read blogs. Bloggers need to make sure that their website has RSS feeds to enhance their frequency of visits by other blog readers.

Update Daily

Its92 important for bloggers to regularly update content on their website/blogs, as people when they visit their blogs they should be able to find the updated content. The visitors wont come to a blog/website if they find stale content. Updating content requires time, so bloggers need to keep aside some time exclusively for updating content if not daily then atleast in every 2-3 days or maximum once a week. Its a small price to pay to keep viewers/visitors interested in the blog/website.

Comment on Other Blogs/Sites

Bloggers should post comments on blogs/websites that have topics that interest them. Writing comments on the comments section of other blogs/websites is an effective way to introduce their blog/website to others can help in creating fellowship with other bloggers. join a blog community, and follow them through discussion threads. However, bloggers should refrain from commenting for numbers’ sake, rather engage in a healthy discussion. Also bloggers should not type in many URLs after comment. Apart from this writing insensitive comments or plagiarizing other blogs92 content is a strict no-no.

Keep Posts Short, Smart and Sharp

No one likes to read long posts. If long post are necessary, its better to break them into smaller paragraphs and provide sub-headings. Bloggers need to use common sense before sharing personal details. Bloggers should stop chasing, grasping, strangling, or struggling for traffic, through search engines.

Maintain Contact

For a professional blogger regularly checking e-mail, replying to them and checking whether anyone has linked up to blog via trackbacks as well as check RSS feeds is important. Professional bloggers earn through strategically placed ads on their blogs, in tune with the nature of posts. A new blogger can make anywhere between Rs 500 - 5,000. The initial months can be tough but once the blog gets going as a business venture the earnings will go up sufficiently. One can earn anywhere between Rs 50,000 to 1 lakh a month. However professional bloggers should take care to never mix personal and professional matters to ensure regular traffic.

Learn Blogging

A professional blogger mostly learns on his own. However professional new media courses, however, provide a foundation for professional blogging by teaching online web authoring, designing skills and how to use advanced multimedia and software. Using the internet for reporting and writing along with online journalism ethics, backed by proper images and videos. All this training will go a long way when writing own blog. Asian College of Journalism, Chennai offers a postgraduate diploma in New Media. The Indian Institute of New Media and Journalism, Bangalore also offers a graduate and postgraduate diploma in New Media.

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Websites constantly look for better SEO or Search Engine Optimization techniques to enhance their visibility. These Search Engine Optimization techniques help push up the website ranking on Search Engine Results Pages (SERP). These SEO techniques not only help increase traffic, but also bring in new links that ultimately helps businesses to expand their presence. This is important as with proper SEO, a website not only gains popularity but ultimately starts making money on its own. However there are a few things that need to be taken care off. These include applying properly researched and correct SEO techniques that don92t fall into the category of phishing, spamming as then those websites will categorized grey which means that traffic on these sites are suppressed by search engines themselves. So its important to opt for better and optimal SEO techniques.

Unfortunately, there are very few hard and fast rules in opting for correct SEO techniques, that if implemented, will guarantee top search engine rankings, increased traffic. If there are, they quickly become obsolete as everybody starts doing it. As such implementing a certain generalized set of SEO guidelines that will bring in audience to the website are important. These are basically some dos and don’ts that need to be adhered to. Implementing these however won’t suddenly bring traffic and put the website to the top of the search results, but will start a process of making the website much more search engine friendly.


Create New Content. Search engines penalize a website for duplicating content. As plagiarism rises adding fresh and keyword rich content to websites help in building visitor interest andA0 increase website credibility with the search engines.

Use Google Analytics. Using Google Analytics tools with advanced metrics and intelligence report features allow websites to extract relevant data. Proper analysis of the data can help websites to build a plan to increase traffic.

Perform Competitive Intelligence. Before starting a Search Engine Optimization program, browse through competing websites that appear in the top search results. Find out how and why these websites are appearing on the top of search results, the keywords, they use, age of the websites in top search engine results, no. of back links these top ranking websites have, and others.

Find Keywords. Carefully research and find out the keywords and phrases of the website using WordTracker. These keywords related to products or services on sale online will ultimately help the websites to create a proper SEO campaign.

Create Proper Title Tags. Create a short title tag for each page of website and make sure they are all different. Search engines use the information or keywords appearing on title tags, compare them to the text on that page and rank it but avoid creating title tags longer than 30 characters.

Increase Keyword Density. Write the text on webpage using the same keywords appearing on the title tag. A carefully written webpage that has repeated keywords, enhances keyword density helping search engines to take notice.

Develop Sitemap. Developing a complete sitemap of website, helps both users and the search engines as it ensures that each page of website are indexed by Google and other search engines. Make sure the sitemap is directly accessible from homepage and uses link text must be titled sitemap.html and not site-map.html.

Exchange Links. To increase link popularity of website, participate in a link exchange program. The higher page rank, the higher the rankings. Increasing the number of links that point to a website, will help give better results. Linking to websites that are in the same field or industry as your site, unless another field can be helpful to users is also important. Also, don’t link to bad ‘neighbourhoods’ or from so-called link farms or ‘free-for-all’. Carefully plan the internal links and develop effective website navigation system, implement no follows sparingly, link content to other pages liberally and use absolute links.

Implement Robots.txt File. To gain complete control over the data indexed by searchbots, implementing a Robots.txt file helps to prevent unwanted web pages from being indexed. A robots.txt file placed in the root folder of the website where the searchbots can access it easily.

Include Long Tail Keywords. Long tail keywords are more specific and can contain the name of a specific product, brand or city. Ranking for long tail keywords is comparatively easy and the rate of conversion is better than that of short tail keywords.

Maintain a Uniform URL Structure. Modify the URL structure of website to maintain uniformity and helps searchbots to understand which page it is indexing. Its easy to maintain the URL structure in dynamic websites. Blogging platforms like Wordpress provide an another option for permalinks. Customized dynamic websites can use URL rewrite in the .htaccess file for the same.

Organize Directory Structure. Don’t throw all the web pages into the root folder and don’t use too many directories/sub directories. Keep it simple and organized.


Don’t Use Cloaking Mechanisms. Cloaking is based on the idea of serving a unique, optimized page for the search engines, while serving a completely different page to the ‘real’ users. Most major search engines prohibit the use of such techniques and the website can be penalized or banned altogether if caught doing it.


Beware of SEO Experts. Don’t deal with those who promise number 1 or first-page rankings. There is no guaranteed number one placement. Its one of SEO’s biggest myth and misconceptions. If using some one92s service ask for referrals and don’t be afraid to ask exactly what techniques they will use to achieve a good positioning for your website. Be sure they aren’t using anything unethical and implementing all the major search engine’s rules and guidelines. All this is must apart from putting everything in writing, and before giving out cash.


Don92t Link to Low Quality Websites. Link building is a very crucial aspect of search engine optimization. Search engines consider the number of incoming links to a website as an indication of a websites popularity and gives them priority rankings. Links from authoritative and quality websites are important for better ranking on search engines. Linking to low quality websites for higher rankings can cause the credibility of the website to go down with search engines and in some cases, the website may get banned.


Don92t Use Flash for SEO. Flash websites are very eye-catching but search engines cannot read or index this type of content. A search engines spider can92t read flash content and therefore can92t index it. If it is impossible to avoid a Flash-centric website and to index them an html version has to be provided.


Don92t Use Too Much JavaScript. Searchbots are not designed to read and understand JavaScript code. If a website contains a few lines of text in the JavaScript code, chances are that searchbots will ignore the entire block of code along with the text. Same is the case with JavaScript menus. Try to keep the use of JavaScript to a minimum. However one can create an external JavaScript file if it is unavoidable.


Don’t Use Automatic Submission Software. Once submitting website to the search engines and then wait for at least 6 weeks! Don’t use software that automatically submit websites on a weekly or monthly basis, since it might penalized in the long run. Modern search engines use automated crawlers or spiders to regularly index website. In the case of DMOZ (the Open Directory Project or ODP), the wait is 8 to 12 weeks, since DMOZ relies only on volunteers to review and index a website. If the website still isn’t listed after 12 weeks, write them a friendly email explaining the problem and that it should do it in most cases.

Don’t Trust People Who Submit Website to Thousands Of Engines. There are not many search engines in the first place. There are only a handful of serious search properties to submit, and they are used by 99% of the people looking for information. Don’t waste time or money and only work with the serious search engines everybody uses.


Don’t Junk Up Your Code. Get rid of junk codes such as on-page styles, and excessive tables from your website. Keep your software codes lean and clean and validate them whenever possible.


Don’t Add Junk Links. Avoid junk links at the bottom of web pages. Footer links are great, but don’t just add junk links to pages that serve no value to visitors strictly for the SEO benefit.

Don’t Use Stock Content. Take time to develop customized content with respect to the website. Don’t manufacture descriptions unless descriptive content is added as well.


Don’t Junk URLs. Keep the URLs of your website clean and tidy without using a lot of excess variables or session IDs.

Don92t Develop Unbalanced Link Profile. Small business owners, knowing links are important start trading links with any and every website they find. Reciprocal links aren92t bad by default, but if most inbound links are the result of link trades they won92t help much. Reciprocal links should only be made with quality, relevant web sites, and should only represent a fraction of the overall link profile.

Published in CMS
Wednesday, 14 April 2010 14:40

BuzzInTown Reaches Out the NRIs, an online platform dedicated to promotion of events and entertainment in India, has launched its US and Canada versions. According to BuzzInTown, its international versions currently cover 16 cities across US and Canada and aims to tap growing non-resident and ethnic Indian community across North America. Amitabh Saran, co-founder and CEO, BuzzInTown said 93The North American events and entertainment market, including the US and Canada, for the NRI community has seen significant traction in 2009 with the market growth pegged at around 10% a year. The launch is also in line with our strategy to tap the exponential spending capacity of the NRI community which consumes Indian news, movies, music and local events. has also introduced new features such as recommendations, suggestions and information on events of the week; a movies section that features all the latest and forthcoming releases and reviews; listing of restaurants along with their specials and food festivals; a traveler section that provides information about various travel destinations in India and abroad including when to go, how to get there, what to carry and what to see, local shopping information and other travel tips.

Published in CMS
Wednesday, 14 April 2010 14:39

Dos and Don92ts of Social Media Marketing

As businesses worldwide adopt social media marketing as a tool, as such social networking websites are now littered with thousands of accounts set up for marketing purposes. Most of these accounts are effectively junk or lying dormant after initial excitement gave way to realization that social media marketing cant help product sales or brand awareness as originally hoped for. There’s no doubt that social media marketing campaigns ca be created but the key is to know when, where and how to use it. Social Media Marketing (SMM) campaigns can be carried out by even a novice; however doing it with a complacent attitude won92t help. SMM) campaigns need to follow some rules, and as such there are some dos and donts


Build a strong social network. If you have a profile on Twitter and thousands of followers; take care to ascertain how many of these thousands of followers are legit? And how often do users interact with their followers, respond to the tweets received? A Less positive answer means that increased interaction is needed to ensure the network is as true to you as you want it to be and that your message is conveyed successfully.

Expend your effort building the trust quotient of your site. If the website is not a trusted site, set about working on improving the areas it is found lacking in. In SMM the entire world can scrutinize the website. if the user thinks it won92t be able to stand up then launch a campaign to ensure your website is clean of harmful viruses and spam links.

Create social media campaign blog. Bloggers pioneered and sustain social media sites like Digg or Stumble. Social media would be reduced to a couple of social networks and unending streams of status updates. Integrating a blog into the website and updating it regularly with 91good92 content can be really helpful!

91List92 posts to draw traffic to a blog. As video sharing sites are popular, creating a video and uploading it on websites like YouTube and Tubemogul is something that can really benefit SMM efforts of a website with the possibility of reaching millions of viewers. Apart from YouTube, you can promote the links to the videos on sites like Facebook and Twitter, and effortlessly double the exposure your brand stands to achieve.

Keep a check on the web. Be aware of all the changes happening around you on the web, as its important not just in social media marketing, but any kind of marketing on line. Subscribe to feeds from relevant websites, use an RSS reader like Zune or Feedreader and comment on posts you like or find particularly relevant. Commenting on posts is great way to get in to the thick of the social activity on a website, but being the first commenter gives the opportunity to initiate a discussion and channel it in the direction you wish to.

Be social in social media marketing. To make presence felt on all the major social websites, being part of micro-communities that are relevant to the business helps. While the message may get lost in the irrelevant 91noise92 on established social sites, its more probable that reaching out to the intended audience in a smaller niche, micro-community. If the website is about pet grooming, joining a niche community for dog lovers like Dogster will greatly help.

Stick to a brand philosophy! Depending on a relatively modern approach to marketing doesn92t mean that one needs to abandon a brand92s basic ideology. Let the brand philosophy guide the SMM strategy, and help sustain the brand identity.


A0Don92t 91spam92 on social sites. Spam = Evil, so engaging in social spamming, will result in quick death of SMM campaigns. With spamming one loses your credibility, social or otherwise. Social spamming isn92t limited to offering unsolicited irrelevant links on social sites; posting promotional comments (with or without links), Digging or Stumbling posts on popular topics that are in no way related to your website, even sending automated Direct Messages on twitter are considered spam practices.

Avoid blatant marketing tactics, be subtle. In social media instead of being blatant with user/follower/fan with overtly promotional and gimmicky marketing tactics being subtle will always help.

Don92t forget to update social profiles. 91Dead92 profiles cant change one92s thinking. Social media users too like active and live profiles. As freshness is the essence in social media, stale information is of little use to anyone.

Don92t forget online reputation management. A significant amount of signals monitored in ORM come from social websites. So, while engaged in SMM campaigns, it is of vital importance to gauge user reaction to products and to take appropriate measures to counter any less-than favorable signals. If these negative signals point to an actual problem address the issue immediately. If there isn92t, rectify the wrong perception.

Don92t drop search in favor of social. SMM campaigns complement the SEO efforts. Choosing one over the other is a mistake. Continue building links and optimizing the website while building presence in social media.

Don92t try to do too much too fast. Let your SMM campaigns take a natural course. If the followers want to receive useful tweets, even one tweet a day is enough to keep them happy. Try not to flood their streams with less-then-useful, overtly promotional tweets.

SMM activities should be primed to bring exposure. The SMM campaigns should not be used to go on the offence and slander competitors. Battling it out with a competitor can do more harm than good even to a valid SMM campaign.

Published in CMS
Monday, 12 April 2010 14:42

How to Make Money From Social Media

Do online search for “Has Bean Steve” and “Has Bean Steve” appears on Twitter, Facebook, Flickr, MySpace, Vimeo, YouTube, and LinkedIn, and other blogs, forums and other social networking sites. “Has Bean Steve” is Stephen Leighton, a former prison guard turned coffee connoisseur, who launched “Has Bean Coffee”, a UK-based Internet coffee-roasting business with worldwide following thanks to his use of social media to leverage his products and interact with his customers around the world.

Stephen Leighton runs a small business and has been using web 2.0 especially social networking sites to sell his products and services on the Internet. Thomas Gonsorcik, strategy director at the social media consulting firm, Interaction London said “Small businesses are very fast to adopt new technology. They are constantly innovating what they sell or what they offer and having this first-hand relationship with the audience lets them know how their products are perceived and how they can make them more effective.94 However building genuine online relationships that are also good for bottom lines is sometimes not so easy. A0Thomas Gonsorcik said “There is a lot of trial and error, but at the end of the day, you need to be able to answer the question, ‘What does this do for my business?’”

It may be known that even with shrinking advertising budgets due to the recession and a growing number of the unemployed branching out on their own to launch start-ups, use of social media by enterprises is not yet widespread. Over 75% of small business owners in the US say they found websites such as Facebook, Twitter and LinkedIn not useful for generating business leads or expanding business. Maria Veltre, executive vice president of Citibank’s Small Business segment said “They are continuing to rely on what has worked for them, and I think social networking and social media is a bit of an experiment for some, you need to have a time commitment, to be fresh and to be active. I am not sure all of the small businesses that may find it beneficial have figured out how to do that right now.”

Stephen Leighton, spends up to 17 hours a day, seven days a week, updating his coffee video blog, talking to audiences on Twitter and responding to every email he receives. It can be difficult for firms to gauge the effectiveness of their participation on forums like Twitter and Facebook. Engaging audiences in a more conversational, even personal, manner can be hard for firms accustomed to reaching out to customers via traditional advertising campaigns or marketing strategies.

On the other hand Lisa Rodwell, vice president of sales and marketing of, a UK-based company that sells business cards generated from images uploaded on, a photo-sharing Web site said “I don’t know whether you can take someone who has worked 40 years in classic advertising and give them the controls of a Twitter account. All of the people who work here were already users of these networks. We all have lived our lives on the Internet, so it was not a big jump for us to use these networks professionally.” MOO found in 2006, has sold hundreds of thousands of cards to customers in more than 150 countries. The company attributes its growth largely to its activities on social networking sites. As such with more businesses are forced to make that jump, having a Twitter and Facebook account for companies will soon be A0more, important than owning a website.

Published in CMS
Friday, 02 April 2010 14:43

Software Testing in India

Testing a software is important role in the process of creating software products. Checking whether a software developed meets client requirements or not is possible only through testing. As such software testing is integral part of software development. Software testing can defined in 2 clearly identifiable phases. In 1st phase software testing was left to less skilled, lower-paid individuals who wanted to develop skills and become software developers. In the 2nd phase, company managements considered getting software testing done somehow. As such it was not up to the mark. This led to software testing being recognized as a valuable part of application development. As such issues like where testing fits organizationally, how it is budgeted, and from where testing should receive its direction were sorted out alongside development of software testing tools.

With better quality testing products developed broader and deeper testing A0was possible with lesser amount of time and with reducing quality-related costs. In the current state that can be easily referred to as 3rd phase of software testing; the culture, methodologies, beliefs, and techniques used can be considered as mirroring enhancement in quality of test automation and resources allocation. Software testing now covers productivity, innovation, universal usefulness, simplicity, functionality of the software92s developed. The feedback from software testing can help in development of better software products.

Published in CMS
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