As businesses worldwide adopt social media marketing as a tool, as such social networking websites are now littered with thousands of accounts set up for marketing purposes. Most of these accounts are effectively junk or lying dormant after initial excitement gave way to realization that social media marketing cant help product sales or brand awareness as originally hoped for. There’s no doubt that social media marketing campaigns ca be created but the key is to know when, where and how to use it. Social Media Marketing (SMM) campaigns can be carried out by even a novice; however doing it with a complacent attitude won92t help. SMM) campaigns need to follow some rules, and as such there are some dos and donts
Build a strong social network. If you have a profile on Twitter and thousands of followers; take care to ascertain how many of these thousands of followers are legit? And how often do users interact with their followers, respond to the tweets received? A Less positive answer means that increased interaction is needed to ensure the network is as true to you as you want it to be and that your message is conveyed successfully.
Expend your effort building the trust quotient of your site. If the website is not a trusted site, set about working on improving the areas it is found lacking in. In SMM the entire world can scrutinize the website. if the user thinks it won92t be able to stand up then launch a campaign to ensure your website is clean of harmful viruses and spam links.
Create social media campaign blog. Bloggers pioneered and sustain social media sites like Digg or Stumble. Social media would be reduced to a couple of social networks and unending streams of status updates. Integrating a blog into the website and updating it regularly with 91good92 content can be really helpful!
91List92 posts to draw traffic to a blog. As video sharing sites are popular, creating a video and uploading it on websites like YouTube and Tubemogul is something that can really benefit SMM efforts of a website with the possibility of reaching millions of viewers. Apart from YouTube, you can promote the links to the videos on sites like Facebook and Twitter, and effortlessly double the exposure your brand stands to achieve.
Keep a check on the web. Be aware of all the changes happening around you on the web, as its important not just in social media marketing, but any kind of marketing on line. Subscribe to feeds from relevant websites, use an RSS reader like Zune or Feedreader and comment on posts you like or find particularly relevant. Commenting on posts is great way to get in to the thick of the social activity on a website, but being the first commenter gives the opportunity to initiate a discussion and channel it in the direction you wish to.
Be social in social media marketing. To make presence felt on all the major social websites, being part of micro-communities that are relevant to the business helps. While the message may get lost in the irrelevant 91noise92 on established social sites, its more probable that reaching out to the intended audience in a smaller niche, micro-community. If the website is about pet grooming, joining a niche community for dog lovers like Dogster will greatly help.
Stick to a brand philosophy! Depending on a relatively modern approach to marketing doesn92t mean that one needs to abandon a brand92s basic ideology. Let the brand philosophy guide the SMM strategy, and help sustain the brand identity.
A0Don92t 91spam92 on social sites. Spam = Evil, so engaging in social spamming, will result in quick death of SMM campaigns. With spamming one loses your credibility, social or otherwise. Social spamming isn92t limited to offering unsolicited irrelevant links on social sites; posting promotional comments (with or without links), Digging or Stumbling posts on popular topics that are in no way related to your website, even sending automated Direct Messages on twitter are considered spam practices.
Avoid blatant marketing tactics, be subtle. In social media instead of being blatant with user/follower/fan with overtly promotional and gimmicky marketing tactics being subtle will always help.
Don92t forget to update social profiles. 91Dead92 profiles cant change one92s thinking. Social media users too like active and live profiles. As freshness is the essence in social media, stale information is of little use to anyone.
Don92t forget online reputation management. A significant amount of signals monitored in ORM come from social websites. So, while engaged in SMM campaigns, it is of vital importance to gauge user reaction to products and to take appropriate measures to counter any less-than favorable signals. If these negative signals point to an actual problem address the issue immediately. If there isn92t, rectify the wrong perception.
Don92t drop search in favor of social. SMM campaigns complement the SEO efforts. Choosing one over the other is a mistake. Continue building links and optimizing the website while building presence in social media.
Don92t try to do too much too fast. Let your SMM campaigns take a natural course. If the followers want to receive useful tweets, even one tweet a day is enough to keep them happy. Try not to flood their streams with less-then-useful, overtly promotional tweets.
SMM activities should be primed to bring exposure. The SMM campaigns should not be used to go on the offence and slander competitors. Battling it out with a competitor can do more harm than good even to a valid SMM campaign.